The general view when it comes to expanding your business is that there are very few trade barriers or obstacles in your way these days, to stop you growing internationally.
One of the best ways to test the waters and gauge the overseas potential, is to attend an international trade show. Getting around in Italy with GoEuro is easy to do, and whichever country you are visiting, you will want to plan ahead, in order to avoid any logistical nightmares.
Finding new markets
International trade shows certainly have the potential to generate new interest in your products or services with an overseas market, which can hopefully lead to a noticeable increase in revenue as a result of an expanding order book.
Trade shows are often pivotal in helping you to get established in new markets, and there is an established network of annual trade shows, especially in Europe, which you can consider attending.
No hidden surprises
There is always an element of the unknown when you book a stand at foreign trade show that you have not visited before, but with a bit of networking and some research beforehand, you can normally prepare yourself properly for the event.
You may well be surprised at some of the differences that generally exist in relation to international trade shows. One thing that is often particularly noticeable about European trade shows, is how much larger and longer the booths are in comparison to what you might find in North American shows, for example.
Important details like this can make all the difference to the success of your venture, as you want to minimize the prospect of any hidden surprises as much as possible.
Get your budget right
Bearing in mind the requirements to fill your trade show booth properly and not look out of place, you should plan the shipping of your exhibition materials and equipment well in advance, or make inquiries about renting what you need locally, if this is going to work out more cost-effective.
Booking your airfare and organizing all the local currency that you need, is another aspect of exhibiting that is always best planned well in advance, if at all possible.
Airfares vary considerably and there are often big savings to be made when you book in advance, so this task might need to be one of the first things on your agenda, once you know you are going to be heading off to an international trade show.
Currency is another thing that can fluctuate. You not only need to know that you will have enough money to cover all your local expenses when you are at the exhibition, but shopping around for the best currency rates can make a big difference, if you need to order a reasonable amount of cash.
Do also check how long the exhibition will last for, as some European trade shows can last almost double the time of a North American equivalent, which will make a huge difference to your budget.
Joe Cross started his retail business several years ago and thanks to a fantastic mentor and a lot of hard-work, it’s growing from strength to strength. Joe has recently started writing some business articles as a way to ‘pay it forward’ and help other individuals with a business dream to succeed.
Valuable Tips to Keep Your Next International Trade Show From Becoming a Logistical Nightmare first appeared on Mompreneur Media