5 reasons why a business sign design is an important marketing investment.
Getting your best business ideas off the ground takes a lot of hard work. Once you’ve done it, it’s an amazing feeling: you are your own boss, and you’re in control of a business that you are building and shaping yourself. Now that you’ve gotten things moving, it’s time to make sure they stay that way. That means not just working on growing your business but also getting the word out. You want to make sure that your business is identifiable and recognizable, and to do that, your business is going to need an excellent sign design. Sure, you could go with a bargain basement design or something simple and basic, but is that really the best long-term use of your resources? Before you decide that signage isn’t worth your time, take a minute to think about these five reasons why business signs remain important marketing tools.
You aren’t going far without one.
Although marketing online is all the rage today, promoting your business offline still has plenty of value. Not having a sign is simply not an option, especially if you have a physical location for your business. Even if you don’t, spending time on a logo and brand design is a smart choice. It allows you to plan for the future while giving you a distinctive image to reflect in your web marketing. Real world signage is still an essential way to build brand recognition.
It gives people a way to recognize and locate you.
By far one of the most important things a sign does for your business identifies you. With a recognizable sign, even someone driving down the street will notice your business. Spending time on stunning sign design is well worth the effort. What if someone is in transit looking for your small boutique location? With an eye-catching sign, finding your location and visiting your business is easy. Without one, potential customers might drive right on by without a second thought. Announce to the world, “I’m in business!” with your quality signage.
The statistics surrounding the effectiveness of signs don’t lie. When greater than 50% of individuals report visiting a business because of its signage, the benefit is clear. It’s even clearer when you see that more than a third of consumers initially become aware of businesses due to their signs. Using a professional business sign company with a solid reputation gives you a big boost. The effectiveness of signs makes them a reliable tool for your business even in the digital age. Marketing doesn’t have to be hard when you start with a solid foundation.
It can draw new business to you.
An attractive sign advertises your values and brand to the world. It also influences the opinion someone forms about your company from the very start. Well-designed business signs can influence people to think you are trustworthy and successful. After all, why else would you have such professional-looking signage? That thought creates curiosity, which in turns drives foot traffic through your door. You simply can’t afford to lose out on this valuable avenue for attracting new business.
Bad signage can define you.
Low effort, low quality, or poorly executed signs will form lingering first impressions for your potential customers. It only takes one glance at a sign with typos, for example, for people to write you off. Your sign’s message should be clear, but you can have fun with it, too. Take care to avoid making key mistakes that could turn even loyal customers away. Enlisting the help of a reliable business sign company helps to safeguard against that.
Building your brand is critical once you’re off the ground, and signs are a major component of that constructive effort. Sit down with pen and paper and brainstorm ideas. What elements of the business should you highlight? How should you display the name of your small company? What eye-catching designs have made an impression on you this month? Will your trading hours affect your signage choices? Will your business be visible in bad weather or in the evening? Think about every possible scenario of how and when you want to attract your customers. If you trade in the evening or you have a lot of competitors close by, an led neon sign or something as distinctive could be a suitable option. Answering questions such as these will help you nail down the right approach. Remember, a sign is more than just a way to let people find your business. It’s your first contact with many potential clients — to make a good impression!