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For Ann Marie applying her organizational skills to all aspects of her life just makes sense, but most surprising was that she even applied that mindset to claiming her not-com domain nameIt’s probably not surprising that a self-professed “guru of organization” would have a logical process for organizing her work and home life, but for Ann Marie Guenther, owner of That Girl Organizes, organization is not just a method of managing, it’s a way of life—and business.
It has to be, because as a business owner, as well as a wife and mother to four kids, organization is key. Although she admits it’s not an easy task.
“I’m the first to say it’s not easy. I don’t know how moms can do it when they live in chaos or have that. Because the kids feel that, and that would be an absolute nightmare for me,” she said.
Because she had a knack for organization Ann Marie would often help disorganized friends find a system in their chaos. Eventually she turned her hobby of helping others manage their messes into a business organizing homes, office spaces and garages.
For Ann Marie applying her organizational skills to all aspects of her life just makes sense, but most surprising was that she even applied that mindset to claiming her domain name—.
“My husband came up with a list of new domain names [when we were building my website], and he said, ‘Guru is super-cool,’ And I said, “Well, that’s me.” A guru is someone who can’t stop doing what they love; they know so much about it it’s crazy; and they just are incessant about doing it. That’s me! I’m a ‘dot-guru’ [.guru]! I’m not a ‘dot-com’ [.com],” Ann Marie said.
Using a “not-com” name was the logical choice for Ann Marie and you can find out more about what led to Ann Marie’s decision to choose a “not- com” at
But many other entrepreneurs are finding that this dot com domain name alternative also makes sense for them. For many business owners finding the .com of their choice is frustrating. Gone are the days of claiming even the most unique domain name ending in .com. Often the only options left are to use hyphens or get creative—and less accurate—with your domain name.
There is another option however. If you can’t find a dot com, why not a “not-com” ? Because “not-com” choices are new, business owners have a variety of options to claim.
can also help you choose the right “not-com” name. Face it, your domain name is a significant decision. It’s not something you should want to stick with for the long term. It has to be something that is memorable for your potential customers as well.
Name.Kitchen delivers a holistic approach to naming. They know that every name has a story, so what story will you tell? Name.Kitchen can walk you through your options. Offering tips, advice and inspiration, Name.Kitchen can help you jump-start the name brainstorming process. Discover some great tools to help you with the domain name process at .