When word gets out for your new product, you will soon see sales reach unprecedented numbers
It’s always an exciting time when you’ve got a new product that your company is about to launch. You’ve no doubt spent a lot of time and money developing it. And you’ve also had plenty of positive feedback from your focus group. Right now, your attention is turning to getting the product on the market.
After all; you want to reap the financial rewards of your labor! There’s just one thing stopping you: people. Or, more to the point, not knowing the best ways of telling people about your new product! It’s a well-known fact that the Internet is a superb method to launch something new from a brand.
Quite often, successful marketing campaigns go viral. When word spreads of your new product, you’ll soon see sales reach unprecedented numbers. Of course, the one thing you need to know is how to achieve that goal. Here are seven proven strategies that will guarantee the generation of online interest. Check them out:
Build a microsite
It goes without saying that your website should feature full details on your new product. But, what is often more effective is if you have a microsite built. In essence, it’s just a website but dedicated only to your new product.
The beauty of microsites is that they let people focus on the product itself, rather than the brand. Some companies even buy a new domain name for their microsites. Of course, it’s cheaper just to have a sub-domain instead.
Build a mobile app
A guaranteed way of making waves in the market is to build a mobile app dedicated to your new product. It can feature the same content as your microsite. The only difference is it’s in the familiar mobile user interface of your device.
Does the thought of programming a mobile app scare you? Don’t worry, because you can hire a mobile app development firm to do the work for you! Meanwhile, you can concentrate on marketing the app itself.
Create some product videos
If a picture can put a thousand words out of business, just think what a video could do! Product videos bring products to life. You can produce stunning videos of your new product and upload them to YouTube and Vimeo.
The advantage of doing that is your video can then get embedded in other people’s websites. When that happens, your video will go viral. Product videos are useful tools to get the attention of industry publications. In other words, magazines and blogs are more likely to run stories on your new product launch!
Post up product images on image sharing sites
Flickr, Pinterest and Instagram are just three examples of image sharing sites. Did you know that sharing product photos on those sites can boost awareness of your new product? Especially when you do so with the right keywords for SEO purposes.
As with videos, images on those sites can get “liked” and shared across social media. In effect, here’s a marketing campaign where other people do product awareness for you. For free!
Give away freebies to popular blogs
One surefire way of generating more online interest is to give some of your products away. Of course, you should do so to people that can influence your niche market.
The best thing is to compile a list of popular industry blogs. You can contact them and ask them if they’d like a freebie in exchange for a product review. Be sure to choose blogs with high readership numbers and a strong social media following.
Give away freebies to social media influencers
Individuals with a strong Facebook and Twitter following should also get approached. Apart from bloggers, social influencers can spread the word of your new product to a big audience. If those people like your product, you could even ask them to endorse it.
For example, they could share a photo on social media of themselves using your product. That will spark interest from their followers, who will no doubt want to use the same things their idols do.
Create an aggressive online advertising campaign
Last, but not least, you need some extra help driving traffic to your microsite and app pages. The good news is this part is easy to do, thanks to online ad networks like DoubleClick and Google AdWords.
Sure, you have to pay money to advertise. On the plus side, you can soon start driving targeted traffic to your online content.
Thanks for reading today’s article, and good luck with your new product launch!