The majority of consumers search for businesses online. For this reason, companies must have a professional website that functions well.
It is impossible to run a successful long-term business without having a professional website. The majority of consumers search for businesses online, and a poorly designed and difficult to navigate site will send most customers running to the arms of the competitor. For this reason, companies must have a well-designed and functional website.
Of course, with the limited time that many business owners have, building and running a cutting-edge website can feeling like an unattainable goal. Website development services, such as those offered by appiloque.com, seek to address this issue by designing sites that are tailored to meet the needs of each business’s audience. Digital marketing agencies understand the key elements that go into a functional website. So, what makes a website look professional and drive conversions? Below are the three core aspects that make professional websites work.
Function
The functional part of a website is where a customer can interact directly with aspects of the site, such as the shopping cart, a customer submission form, or a download button. It is critical for websites to include these aspects if they want to create an engaging experience for their customers. There a three crucial parts of a functional website that need to be included in the overall design for it to be effective, and they are listed briefly below.
· Easy Navigation. Users don’t want to have to put a lot of effort into figuring out how a website works. It is vital that a website’s navigation be accessible and straightforward to keep the customer engaged.
· Clear Call to Action. The ability to convert customers relies on a website’s ability to walk the customer through the purchasing process. Using a clear call-to-action such as “shop now” or “click here” on each part of the website helps eliminate distractions and focuses the user on the critical part of their interaction with a site.
· Mobile-Friendly. The popularity of smartphones has skyrocketed in the last decade. Their popularity has made a significant impact on how consumers browse the internet, with the majority of people using their mobile devices to do so. What this means for businesses is that their website needs to be mobile-friendly, or they risk alienating a significant number of potential customers.
Design
The design of a website is more than just flashy graphics. The look and feel of the site are essential elements and need to be carefully considered when setting up a site. These aspects include colors, fonts, graphics, and how each design element interacts with the other to create the overall website. An aesthetically pleasing site will keep the attention of the consumer for longer, increasing the potential for them to follow through with the intention of the site.
Content
Content is the information customers visit a website to find. Design and content are often related, if not interchangeable. Different types of content should be included to make the site useful. To make the site rank higher on internet searches, the text should be SEO focused. Visual content, such as images, GIFs, and videos, should be used to keep the user engaged.
Photo by Jealous Weekends on Unsplash
The Bottom Line
One of the best ways for a business to establish branding is to have a professional-looking website. Many things go into creating a website that develops high-quality branding and drives conversions. These three core aspects are the most important when getting started.
