Bringing personality to your online space, such as your website and social media pages, is of paramount importance.
We all know that bringing our personality to everything we do is the best way to place our personal stamp upon it. After all, is your business going to be another faceless entity or something which has the fragrance of your authorship through everything it does? The best business leaders are those with a clear vision, and the strength of spirit to back that up. In this instance, bringing personality to your online space, such as your website and social media pages, is of paramount importance.
But how should you achieve this? It’s not as if you gain a free manual in content creation and design when you first open up your domain name. If you’re not the most creative individual, it can be hard to find something that fits. Here are a few tips to help you on the right path:
Design
There are many reasons for owning and operating a website. It could be to sell your products and house your merchandise, to direct affiliate marketing into your blog posts, or to generally craft a landing page for contacting yourself and your firm easily. It is likely all three of these. But surely, working on a website has some rules. You might want to design pretty flowers and music to autoplay on the website as per your tastes, but what will really work when approaching an audience of discerning capability? Well, the best and most professional website design can often support affiliate marketing, directing to your own personal store and your general efforts with SEO. It attracts people because of your content, but also because of the general pleasantry of the user experience. That is huge in a world where presentation and personal statements come from usability and utility online.
You can tailor this as per your demographics, using an anonymous identifier which helps you get more leads from your website. This allows you to custom fit your website within your personality parameters to meet a middle ground between you and a client. After all, if you do not have similar personality traits to the people you hope to sell to, then you might be in the wrong business. Finding this middle ground can help you thrive in that regard.
Content
Why do people visit websites? Content, content, content. While it might seem that marketing and shop purchases are often the main draw (and it is,) if you truly want to retain viewership, content is king. It costs almost nothing apart from time to open a blog format on your website and inject that with your professional musings, a charting of the history of your firm, or even professional insights you have learned through years in a competitive field.
For example, you might post a large editorial detailing why you left a certain industry, and why opening a sustainable and ethical variant there was superior for you. You’d be surprised at how far-reaching posts like this can go, and how much credibility they lend to your firm. The best part? This effort gifts your firm with authenticity and a sense of the human behind the brand. People respond to this stunningly well.
With the effort of injecting your personality, it could just be that your online space is raised to the next level, perfect for an empowered woman with a dream!
