Creating an online presence for your business is important but don’t need to use every single social media platform in order to be successful.
When you first thing about setting up your own company, your mind may be running wild with all of the things you need to do. Because that’s the thing about starting a business, there’s just so much that you need to do to get things up and running. One of them is creating an online presence for yourself. Now, most new businesses may feel as if they need to be everywhere. That they need to build up a presence on every single platform to be successful. And while that may be true in time, at first it’s important to just get started on one. When you master that, you can then move on. So let’s consider where your main online presence should start.Where Should Your Main Online Presence Be? Click To Tweet
First of all, let’s start with Instagram. Do you have a very visual business? Can you relate to the main demographics on Instagram? If you know that you can produce lots of beautiful pictures and you want to try out videos too, then Instagram could be the perfect platform for you to get started on. Just remember that consistency here is so key. It’s important across all platforms, but if you want to keep things up on Instagram, you need to producing content that is relevant to your audience consistently.
But then there’s also Facebook. And you can definitely make waves in the world of Facebook no matter what kind of business you have. There will be relevant people and groups online for you to target if you’re a B2C business. You will still need to do some research here. That way you can find out who you should be targeting. You may also want to test out Facebook Ads to see how they work out for you too.
Or maybe you like the idea of putting out video content. Do you have something in particular to say? Do you know that you want to share part of your life or cover a set topic? Then YouTube could be the platform for you. Take a look at how others, like Nick Gross YouTube Channel, are doing it. Start to get a feel for what kind of thing you might like to do, and see if you can start creating your own content.
But sometimes, it can be so effective for you to start to think about building your email list as soon as you can. Email is the only true platform that you control. You own the emails that you collect and you can market to them as you see fit. But you do not own other social media channels and you’re at risk of their algorithm changes.
But don’t forget about Pinterest! If you have a lifestyle business or something that ties in well with interiors, food, making money, parenting, or health and wellness, you could do really well on Pinterest. It’s easy to overlook this platform. But it’s actually a great traffic driver for lifestyle sectors. So if you haven’t yet thought about building up a Pinterest account, this is where your focus should move to.