More and more mompreneurs are reaching out to the online world of eCommerce as a means of being an employed stay at home mother.
Many have wonderfully innovative ideas for building a small eCommerce business but the one ‘hitch’ always seems to be visibility. How can a single person start up on the Internet and compete with hundreds, if not thousands, of similar businesses that have been around for a while? In short, it’s a one word answer – marketing. If you are a mompreneur just starting out you could probably benefit from a few well-placed tips on how to market your new eCommerce business.
First a Word on Balancing the Budget
One thing that you know for a fact is that all those big businesses, or successful small businesses, have a marketing budget. Just starting out as a stay at home mum you probably have few £s to invest in marketing. Why not start out with a hosting plan such as that offered by bestwebhosting.co.uk that also lets you be an affiliate of sorts? You can buy more resources than you’ll need so that you can earn back your hosting investment as a hosting reseller.
Not only will selling some of your resources help to offset cost, it is a great way to begin marketing your site. By becoming a hosting reseller, you can get hits to your site on key terms consumers search for in relation to your products or services, but you can also get hits when someone is searching for hosting. It’s all about the proper employment of hosting keywords and that is something you can easily learn.
Branding Is Vital
All the big companies have put mega money into the whole concept of branding. Why? Because branding is what sets you apart from the competition. It is anything that distinguishes your website from others in your niche. This you will need to work on but if you stop to think about why you want to start your business and what you have to offer that sets you apart from the competition, you can begin developing your own personal brand.
Engage Your Audience
Over and over you hear that today’s consumer wants to engage with the brands they buy from and this is something you can easily do. Establish a social media presence and then begin connecting with your audience. Respond to any inquiries or comments as quickly as possible before that person forgets they contacted you or loses interest altogether. Stay on top of any communications so that you hold their interest.
Content Is Still and Will Probably Always Be King
How does anyone find you? That’s right, on Google and the other search engines they may be using. And how does Google know you are there? Again, correct answer, content, content and more content. All those articles you write for guest posting blogs and all the informative content on your own website are going to be found by the crawlers. Just make sure it is grammatically correct, interesting enough to engage your audience and strategically employ a few well-chosen keywords. (This is a subject for another day but a very important one for you to research! Keywords are a critical component to your content.)
So here is how a mompreneur can hit the ground running when starting a new business. Keep these marketing tips in mind and expand on them as you go. Before you know it you may even be voted Mompreneur of the Year. What an experience that would be!