There are quite a few design elements to consider when making a banner.
Digital marketing is becoming the primary method of marketing for many businesses, but traditional is still quite important for many, especially as complexity and competition rise.
While social media algorithms are changing, engagement is decreasing. In fact, Facebook saw a decrease of 4% in per post engagement. 74% of businesses are currently utilizing Instagram making the competition very fierce. 70-80% of people ignore paid search results, choosing to only click on organic search results, and organic ranking can be difficult to achieve.
The old adage says “don’t put your eggs in one basket”, and this is consistent even with your marketing strategies. Digital marketing should be a very integral piece of your marketing strategy, but pairing that with traditional methods, such as banners, can prove to be very successful.
Digital reach is becoming harder to achieve, but your clients are still in your community. They are driving, walking, and attending events, and a banner is a great way to catch their eye. There are quite a few design elements to consider when making a banner. Keep reading to learn more about leaving a lasting impression.
Design Tips for Making a Banner
When creating a banner to attract new customers, keep the following design tips in mind.
A first impression is a lasting one, and you want every representation of your brand to be professional – regardless of the medium. Images can be a great addition to your banner, as they will attract viewers. It can be a great way to stand out among your competition. But those images should always be high-quality files.
The bigger the banner, the better resolution graphics you will need. If not, your banner can become pixelated and blurry, and your design will become distorted. Check with your printer and make sure you send them the highest quality images you have. If you don’t have access to high-quality files, consider downsizing the image or skipping them altogether. Professionally produced banners will look great and be able to be reused. Investing in a high-quality be great for your business and your customers.
Easy to Read
Select fonts, font sizes, and colors that are easy to read. You should also ensure that your banner has bold, bright, and contrasting colors. Potential customers won’t spend too much time straining their eyes to read very small words, light colors, or super fancy script.
A banner with a dark background and white font is easier to read than one with a white background and light font. The colors should be eye-catching to draw attention but also be clean and easy to read. This makes it easier for passersby to focus on your message and the banner’s information. You don’t want your prospective clients struggling to read your message. This could leave a negative impression of you and how you conduct your business.
While banners should be bright and eye-catching, they should also be consistent with your brand. If your brand image is very light and airy, dark colors won’t relay your messaging. Pretend as if the banner would be displayed on your website or social media. Will it be consistent? Potential customers will see your banner and do follow up to learn why they should conduct business with you. Utilize your logo on your banner and stay consistent with your brand identity.
Pertinent and Minimum Information
What do potential customers need to know? The best designs feature your company name, contact information, and basic details in clear text. Only include the customer needs at this moment. If your business is primarily online, don’t include the address. Some businesses may opt only to include the web address so customers can conduct research and find out extra information later. Do include some way for people to find or contact you, though.
Next, what is your goal for this banner?
Is it simple brand awareness? Is it a new location? Are you launching a delivery service? Whatever your goal is with this campaign, allow that to guide your decision. Be concise and clear. You only have a few seconds to capture a customer’s attention. Use it wisely!
Call to Action
The call to action (CTA) tells prospective clients what action you would like them to take. Should they call, visit your website, or come into your physical location? This also takes them a step further into the consideration stage and gives you a better opportunity to sell. Now that you’ve piqued their interest, maybe they will visit your website. If so, you can capture them with a lead magnet, special deals, or just compelling web copy.
CTAs are not only for digital media. You want your prospects to do SOMETHING. It can be as simple as “call us today” or “visit our website”, but you can also get creative. You could say “email us a picture of this banner for 5% off”, or you could something super creative like a scavenger hunt. Your banner could lead to a clue, and that clue could lead to a prize. The opportunities are endless. Let the creativity flow, just continue to be concise!
Get Started Today
Making a banner doesn’t have to be difficult. With these simple tips, you will be on your way to an awesome banner in no time. Over 55% of all consumers trust print marketing more than any other advertising method, so get started on your banner today.
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