Using email hosting that provides you with a matching email address to go with your business’ domain name will go a long way in boosting your online credibility
Whether you’re a for-profit private business or a non-profit charity, there are many benefits to be had by choosing an email hosting account to use in conjunction with your website hosting account. While today’s online communication focus primarily on the instant publishing and encouragement of interaction on social media, email still has its place. For businesses in particular, email remains the most important method of communication. Yet so many businesses are foolishly relying on the standard email accounts that come with their hosting accounts; or worse yet, they’re using free hosting providers such as Yahoo or AOL. If you want to improve your online reputation, and have an email account that doesn’t just reflect your professional stance but is also reliable from a technical standpoint, you’ll definitely want to look into email hosting services to provide you with professional email and reliable uptime.
At its simplest, a business email hosting account is one that is designed exclusively for business use
A business email address will match the business’s domain name – so if your domain is JohnDoeFurniture.com, your business email account will offer email addresses ending with @johndoefurniture.com. Having a matching email address to go with your business’ domain name will go a long way in boosting your online credibility. Credibility is important, especially for new businesses; because regardless of the excellent services you may offer, customers are more likely to trust you if your email address doesn’t end in @gmail.com or @hotmail.com.
Additionally, business email hosting solutions are ideal because they are designed for the heavier usage that often comes along with business email correspondence. If you’d like to send out a newsletter to your customers, for instance, you may find that there are limitations on regular email accounts – both on the number of emails you can send in a given hour, as well as the type of emails you are allowed to send. Business accounts do not have these limitations; additionally, they may have additional supports in place to help support the heavier load on mail servers.
Disclosure: I received compensation in exchange for inserting this featured post on Mompreneur Media.