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If you are going to be starting an online store in the near future, one of the most important decisions you will need to make will involve which ecommerce platform you are going to use
Pricing, integrations, ease of use and ecommerce marketing tools are just a few of the many factors that you will need to consider when you are making you choice. Here are some of the most important things you will need to keep in mind as you are looking at different ecommerce platforms.
1. What are you selling?
The product or service that you will sell on your website can play a huge role in determining the exact ecommerce platforms that you will be able to use. There are certain platforms that are specifically designed to deal with products that are physical and digital. However, there are other platforms that will only be able to deal with one or the other. Certain platforms are capable of having an unlimited inventory, while other platforms charge a fee based on how many items you have in your inventory. There are also platforms that can do your inventory tracking for you, while other platforms do not have this feature. Therefore, before you can even think about choosing an ecommerce platform, you will need to figure out what product options you need.
2. Design options
What do you want your website to look like. The majority of platforms offer a variety of prebuilt themes for people to select from. Some of these designs are free, while others require a fee. You can also choose a platform that provides a developer that will work with you to custom design an online store that will meet your specific needs. You will need to decide if having your own unique theme is important to you.
3. Pricing and features
The pricing of ecommerce platforms can vary widely. You will need to take a close look at what features each platform is offering before you make a commitment. In most cases, if a platform has an inexpensive price, there is usually a very good reason. Cheaper platforms do not offer the selection of features that higher priced platforms do. Therefore, you will need to decide what features are important enough to you that you are willing to pay more for them. Just like most other things in life, you will get what you pay for.