Easy To Learn Digital Marketing Hacks You Can Do In Your Spare Time
Businesses have been popping up everywhere nowadays, and this is mostly because there are new avenues to profit from. Take, for instance, the popularity of search engine optimization or SEO. It has become so much big of a deal that universities have begun offering courses specifically for it. As moms, some of us do not have the luxury of time to attend actual lectures, which is why online courses from websites like Coursera have become our crash course source when it comes to SEO.
Digital marketing, which is the umbrella term for it, has become increasingly important simply because almost everything and everyone is online. If you have just applied for startup business loans, digital marketing strategies can usually kick start your business campaign and in months, you will have probably earned a significant ROI.
If this sounds a bit of a doozy, you do not have to worry. There are some digital marketing hacks you can do without the need to pour over course outlines. Here are some techniques you can use for your business’ online marketing strategies.
Create evergreen content
Evergreen content is basically content that does not have an expiry date, it is always relevant no matter the time. This would range to How-to’s, listicles, and other information you know is not going to change. For instance your business involves clothing, you can create content that is not specifically about making clothes, but can also be about the challenges of maintaining a clothing business.
Invest in social media and Google advertising
This is a requirement if you are just starting and your website is completely new. Create relevant social media accounts like Facebook and Twitter; or if your business requires visual representation, Instagram and Pinterest are good too. Each of these sites offer advertising for a certain range of prices where you can chose how long it will run.
Google is also offering advertising services which you should definitely look into since it is the browser you most want to please. Google Ads allows you to target specific keywords so when people make searches with those keywords, your website or page will appear. It can target a specific location and for a specific allotment of time.
Audit your website
Do a full audit of your website. The checklist includes the design of the website, the copy on the website, and if it is searchable on the web. The design should be user-friendly, navigable, and mobile adaptive. The copy should have proper grammar, concise in pages where it has to be short, and has all the information a website visitor would need.
Make an inspiration board
Sometimes you get stuck in ideas for blog articles or business gimmicks. You do not need to worry about that as well. What you can do is surf websites with the same niche as you do, maybe even do a couple of Google searches if you do not have websites you constantly visit. Then save them on a file or on Evernote. So if you’re running out of ideas, you can always go back to your board for inspiration.
Engage with customers
The most important part of digital marketing and retaining customers is engaging with them. Talk to them on your social media page. Ask a question, it does not have to be related to your business. It could be as simple as a, “How are you guys doing today?” kind of question.
These are easy to learn digital marketing hacks you can do in your spare time. I know you are always busy and on-the-go, but it’s important to find at least a few minutes per day to do just one of these hacks, and your business will get a significant online presence in no time.