The name “CAN-SPAM” isn’t just a cute reference to canned spam; it’s also an acronym standing for Controlling the Assault of Non-Solicited Pornography And Affiliate Marketing.
The law, enforced by the Federal Trade Commission (FTC), puts forth several rules for sending commercial emails, including using clear and honest subject lines, telling recipients how to opt-out of future emails, and including your physical location in the email itself.
If you send commercial emails of any kind, the CAN-SPAM Act applies to you.
And if you’re in violation, you could be reported to the FTC and face fines of up to $16,000 for each separate email sent!
While affiliate marketing is one of the most popular and efficient ways of making money online, it comes with its own unique set of risks, one of which is compliance with the CAN-SPAM Act. Affiliate marketers must be especially careful, because their whole livelihood is at risk from this law.
Are your emails in compliance, or are you in danger of losing your money-making email list and paying huge fines?
Check out our guide to CAN-SPAM compliance for the affiliate marketer below to find out.
Embedded from PrivacyPolicies.com Blog