There are ways to let your product do most of the talking, and additional benefits to gain from taking this approach
Small businesses can now take advantage of the wealth of product marketing tools and instruments available. Ever since internet marketing became popular and more accessible, small businesses have the ability to reach thousands – even millions – of potential customers without breaking the bank.
The best marketing instrument, however, is your product. There are ways to let your product do most of the talking, and additional benefits to gain from taking this approach. We are going to cover the best tips to help you get started with marketing through products in this article.
Before we get to the actual product, we need to talk about packaging. The way you package your product matters a lot. Packaging is the first thing customers see when viewing the product; it is also one of the factors that influence the potential customers’ decision-making process.
A good label that represents your brand is a must. Depending on the products you sell, you can also choose to use more elaborate packaging. For instance, you can use a wooden box to package a set of beauty products you market under your brand. Customers can reuse the box and you get the benefit of making your products appear exclusive.
Handcrafted to Perfection
Being able to say that your products are handcrafted is a huge plus. Customers love handcrafted, custom-made products. The shift towards personalized items started a few years ago with custom T-shirts and accessories. Today, we have companies like Signitas making custom pieces of jewelry with incredible attention to detail.
Attention to detail is indeed necessary. You want to be extra certain that your products feel well-made and solid in the hands of customers. It is a seemingly tiny thing, but that feeling will be one of the reasons why customers are recommending your products to their peers.
Going the Extra Mile
A lot of small and home businesses are producing their own merchandise. If your company does this too, you have an excellent opportunity to enhance customers’ experience when buying and using your products. Go the extra mile and make sure customers can fully benefit from the product.
Add an instruction manual if needed and make sure the instructions are as clear as possible. Don’t forget to prepare customer support channels and place them on the packaging of the products. The goal is to deliver the smoothest user experience possible through the use of these simple elements.
Stand by Your Products
Last, but certainly not least, always be willing to stand by your products. If you manufacture your products with the utmost attention to quality and detail, you should not have any problem providing customers with warranties.
Once again, the goal is to deliver a remarkable customer experience. Customers will feel at ease when they have warranties covering their purchase. Happy customers are more likely to recommend the products to others, which means more business for your company.
These top tips on how to let your product do the talking are perfect for those of you who are just getting started. Fine-tune the products you deliver to customers and you will gain so much from existing customers recommending you to others.