Everyone wants more customers, but a lot of businesses do not know the most effective ways to find them. This is a problem because growing your business takes time, money, and resources. These things are precious and wasting them on ventures that are not going to work is a great way to see your business shrink rather than grow. The other problem with expanding your customer base is that you will need to be able to deal with the greater number of inquiries about business. There is such a thing as too much success. You can see this when a company publishes an offer that a lot of people are interested in qne their website crashes. Improving the capacity of your website and its ability to deal with greater amounts of traffic is a matter of getting better servers, but the fundamental problem is that if you are not prepared for the new customers you’ll have, you will not be able to capitalize. In the world of e-commerce, there is a concept known as Conversion Rate Optimization (CRO) which refers to the process of improving your website’s layout and infrastructure so that it manages to make people who are just browsing into people who will actually buy something. This is really important if you are going to make the most of your opportunities. However, the first thing that you need to do is make sure you have the chance to convert some customers. Here are a few ideas on how you can attract more customers to your business the smart way: