Thanks to the world of blogging, many food bloggers have found that it is incredibly simple to make the jump from simple foodie writer to running their very own business. After all, I bet you already know a few bloggers – especially ones who focus on fashion and beauty – who now manage to make their living from their blog or YouTube channel, and have even started to develop their own product range. This is also the case for all the foodie writers who regularly update their blog. They can start to write cookbooks that they can sell, and if they have a particular culinary speciality, they could set themselves up with a food truck or small cafe selling their wares. For many people, this is the ultimate dream. I know lots of people who would gladly pack in their full-time job to go off and start their own food business.

But is it really as easy as that? From the outside looking in, it certainly looks simple enough to get a new company up and running. But being on the other end of this situation – actually needing to put in all the time and effort to get the business off the ground – is a lot more difficult than what it looks.