Consumer personal information is the gold mine in our digital world. Data fuels everything. While businesses that gather this data and process it are becoming powerful and valuable by the day, it has become apparent that the biggest brands become vulnerable when they violate the trust of their customers.

As more tech businesses are coming up, there is a need to strategize on how data security and consumer privacy are going to become a priority for companies in this global economy that is continuously growing. Ideally, consumers now know that companies collect their information and use it to deliver personalized services. Consumers accept this kind of delivery as long as it makes life easier for them. But when trust is breached, this agreement takes a different turn.