We all know how important your website is to running a modern business
We all know how important your website is to running a modern business. Whether you have a website that has been around for a long time or your site is just in need of a major refresh, you should take the time to think about exactly what you are looking for. More people than ever turn to the internet to find their products and services, and people are often very selective. Your website really needs to grab their attention and not let go.
Here’s some advice to think about when it comes to creating a new website.
Choose the Right Web Design Company
If you employ a web design company to create your site, they should be able to take you through a number of different styles. With so many different companies offering their services, try to find one that perfectly suits your business. For example, if you run a fashion company, try to find a specific fashion web design company as they are likely to have inside knowledge and will be able to provide you with a specialized service. Before they create the site, give them as much direction as possible so they know what you are looking to get from your site.
Make Sure the Layout Isn’t Too Complicated
Your business probably means the world to you, so it’s only natural that you have a lot to say about it. When it comes to a successful website, sometimes simpler is better. Think about a few clear statements that you can have scrolling through the homepage. They should be simple and to the point, summing up exactly what your business does and what it can offer to customers. Remember that the most commonly used device to access the internet is now a smartphone, which simply doesn’t have the room for too much information. It really forces you to get your key points across quickly and effectively.
Modern trends tend to be towards big, bold designs. Many home screens feature a scrolling slide of information that captures the attention of people. Try not to over complicate things with too many animations or pop ups. Remember that many people only spend a few seconds on a site before clicking away so you need to get your key messages across in a way that is straightforward and interesting. You should also make sure the site is easy to navigate so people don’t get confused.
Use Original Imagery and Videos
Try to take your own photos or even hire a professional photographer. You should have a page with pictures of yourself to add a personal touch. Many sites rely too heavily on stock imagery, so it’s a nice change to use some photos that have been hand-chosen by you.
Also, consider using a video on the homepage. Video content is becoming more and more popular as it’s a great way to get your message across in a way that will engage people and keep them interested.
Develop Your Tone of Voice
Your business should have a clear tone of voice that you use throughout all your writing. You want to show people that you are on their side, so try using a tone that is friendly and informal. Make sure everything is snappy and to the point. Break up big chunks of text with subheadings so people aren’t overwhelmed. Think about using fonts that are easy to read on all devices.
Run a blog on your site that continues to develop your style, and gives people answers to problems and other useful information. Make sure you regularly update your blog as it looks better for your site and should help with your rankings on search engines.
Don’t Forget SEO
If you have employed a web design agency, it is likely that they will build your site with SEO firmly in mind. There are also things you can do to boost your rankings. As already mentioned, blogging can go a long way towards this. Try to contribute guest posts to some already trusted websites with links back to your own site as this has been proven to have a major positive effect. Decide what keywords you would like to use based on what people are likely to be searching for. Use social media to drive further traffic back to your site.
Remember that building a great site is only the first step, and you will need to keep it regularly updated so people come back to visit time and time again.
