Web Design Trends Helping to Drive Business

Here are some web design trends that professional developers and designers are tapping into when aiming to drive their clients’ business.

A good online presence is absolutely essential for driving business: regardless of field. Whether a business is selling goods, services, or expertise it will need to present a professional, accessible, and exiting shopfront on the World Wide Web. Web design never stays still for long. As new aesthetic and social trends in consumer culture and business develop successful web designers innovate in order to stay ahead of their competition. Web designers also need to prove to consumers that they can offer a bespoke service – they are in competition with template providers. In most cases, a good web designer will be able to produce something far more useful than a business owner will be able to create using a template service. Here are some web design trends that professional developers and designers are tapping into when aiming to drive their clients’ business. 

Simplicity

There was a time when business’ web pages were garbled, tangled messes. Walls of text. Yellow backgrounds. Gifs. Those were the dark days of web design. Today, the key to a good website is often simplicity. A good web designer keeps text to a minimum and employs uniform design principles to keep a website easy on the eye and clear about its purpose. 

Localization

Traditionally, businesses that wanted to expand into different markets would simply pay for a translation of their core website. In recent years, this has changed. Every market has cultural norms and specificities that cannot be achieved just through the translation of a page. True page localization is helping businesses appeal to foreign markets. Hiring a designer based in the locality you are targeting is a surefire way of getting a website that truly appeals to your desired audience. A Coventry web designer, for instance, would be able to produce a site that appeals to the localized humor and outlook of people living in the Midlands area of England. If a business wanted to expand into Japan, they would need to consult Japanese designers and writers: sarcasm and humor have completely different implications in Japan to England. 

Live Chat

Business owners often pride themselves on how quickly and efficiently they can respond to customer queries. There is good reason for this. Prompt responses to customer queries are extremely important for a healthy business. They drive up consumer and collaborator trust and ensure that any issues that might negatively affect the business are dealt with swiftly. 

The internet offers a perfect venue for dealing with customer queries, but it can be a little chaotic. It is easier to handle messages if they are being sent through a dedicated channel. This has led to the rise of instant customer-business chat plugins integrated into website design. Dedicated workers can answer instant messages and log queries swiftly while accessing information themselves. These chat plugins are extremely useful for dealing with basic inquiries, allowing more complex problems to be moved up the chain freely. An efficient feedback and response system certainly drives and sustains business. 

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