If you have ever been to a trade show before then you know that you almost always leave with a bag of swag
So, if you’re taking your new business to a trade show then you will need some swag! What a great place to make contacts, network and gain business! If you have ever been to a trade show before then you will know that you almost always leave with a bag of swag from all the businesses you spoke to throughout the day.
The right trade show giveaways can help generate leads and support integrated marketing messages. This will prompt attendees to tie that message back to your company long after the show has ended. In this post, we cover the best trade show giveaways on the market.
Here are some of the best trade show product giveaways on the market.Click To TweetSmartphone case
Smartphones dominate the mobile device market and are quite obviously here to stay for the foreseeable future. So what better way to provide value to your visitors and to remind them of your USP than offering a smartphone wallet?
Anyone using your case will be a walking and talking advertisement for your business. Win, win! Make sure the smartphone wallet features your company logo and work with the vendor to style with company colors so that you cannot be forgotten. Try to design a case that is different than others given away at shows. Stay away from the foam, and try bamboo, and move away from tacky by investing in a stylish and beautiful design.
Key Lanyards
Most homes have a range of keys to different doors. An easy way of separating out and organizing keys is to put them all on different lanyards. Your mom loves on the pink one with the festival name you went to last year and your in-laws are on a green one with an energy drink plastered across it.
Lanyard is useful and something that you can almost never have too much of. Branding lanyards make for a great giveaway. You can get them custom made in any color, with any branding on websites such as http://www.lanyardusa.com, and give them out to everyone who walks past your stand. Then, every time someone goes to check on their grandparents or drives their sister’s car, they will be reminded of you and your company.
Reusable water bottle
Everywhere you go you see people carrying reusable water bottles. They are useful, handy, and something people rarely spend money on. Having reusable water bottles as a promotional giveaway on the trade show floor will draw lots of traffic to your space with attendees eager to get their hands on.
Lip balm
With all of the conversations taking place on the show floor, attendee’s lips are bound to become chapped. Lip balm as a trade show giveaway will remind attendees of your brand every time they reach into their pocket or purse to moisturize their lips. Lip balm, if properly kept, has quite a long shelf-life, meaning that you will be able to bring it back to more shows in the future.
USB charger
Trade show attendees may not be in the office, but they are still connected to their workplace via email, text, and calls. Constant communication can take a toll on battery life, which can send anyone scrambling to the nearest outlet. If you have USB chargers as your trade show giveaway, you can provide attendees a lifeline back home or to the office when they need it most, and give them something which they can use whether they are traveling for work, or away on a family camping trip.
Food and drinks
While walking the trade show floor, attendees work up an appetite – although sometimes out of boredom rather than hunger itself, so offering snacks to visitors who show interest in your booth is a great way to start a conversation. Tea, macaroons, personalized sweets and chocolates are simple and cost-effective consumable giveaways which provide your sales team with an opportunity to engage and consult with potential clients.
Audio devices
Audio equipment, like Bluetooth speakers and headphones, are great for trade show giveaways. They can be used outside of the show in a variety of ways. If you choose to giveaway headphones, make sure they come in branded cases and have some sort of branding on the headphones themselves, otherwise, the recipient may forget that the headphones came from your company.
Breath mints
We have all been there. About to head into a meeting and suddenly, we wonder about whether or not our breath is fresh. At trade shows, this worry is tenfold. Attendees will speak with and meet potentially hundreds of people. Breath mint giveaways are practical and in demand. They are also handy to keep in handbags and jacket pockets. So whenever someone reaches to get a minty fresh snack, your brand will be pushed to the forefront of your mind.
T-shirts
T-shirts are one of the most sought-after trade show giveaway items. Attendees love to hunt down and collect as many free t-shirts as possible while walking the trade show floor. By utilizing t-shirts as a giveaway item, you will ensure that your trade show booth is flush with attendee traffic and that you will also be getting some free marketing as people wander the show.
Fun slogans, innuendos and bright colors are eye-catching and will ensure people take notice of and remember you.
Picking the perfect trade show giveaway items can be challenging at times. When done right, you will be sure to get amazing returns in both in-booth traffic and attendee engagement with your brand. As with any marketing effort, keep your goals in mind and try to avoid budget and logistical snags and you are sure to be successful.
Remember that this is as much of a networking event as it is gaining more clients, and sometimes someone knows someone who knows someone who needs your services. The gains for a trade show can take a little while to come through, so be patient, be prepared, but most of all enjoy it!
