Just because you have a small business doesn’t mean it can’t make a big impression.
Just because you have a small business doesn’t mean it can’t make a big impression. Whether you run a small team or just work by yourself, you need to do what you can to show customers and clients that you’re professional and reliable. There are a few things you can do which not only make your business run more smoothly, but create a good impression too. Here are a few ideas.
Work With an App Developer
It goes without saying that your website should be optimized for all devices, so whether customers view it on a phone, tablet, laptop, or computer it displays correctly. However you can go one step further and have an app created, this essentially means people can download your business to their smartphones. It means your company is only ever one click of a button away, and since now more sales are made on phones and tablets than any other device- it’s something you can’t afford to miss out on. A well-designed app makes a good impression, especially since it’s something that lots of small businesses haven’t gone ahead and had done yet. It helps you stand out from your competition and can secure you more sales, so it’s something well worth considering.
Take Card Payments
Regardless of what you sell and where you sell it, you absolutely need to be able to accept card payments. Even if you’re a tiny business that sells homemade products at a craft fair or on a market stall- if you don’t accept card payments then you could be losing serious custom. Research has shown time and time again that people just don’t carry cash any more, with revelations such as Apple and Android Pay allowing people to make payments from their phone, Paypal accepting transfers, online banking meaning transferring cash is easier than ever and contactless card payments- it’s so much more convenient to not deal with physical money. Use a service that offers low payment processing rates, and be sure to offer this as an option whenever you’re selling. Deal in cash only, and you will miss out on so many sales opportunities, particularly things like impulse purchases and those gained from foot traffic walking past.
Upgrade Your Office
A nice office space will help to keep workers productive, but it will also create a good impression for anyone who comes into your office. Customers or clients coming in for meetings or appointments will be able to see that everything looks good and is professionally run. Modernize your space by repainting, laying new carpets and changing the blinds to new, clean and modern varieties. Play with the layout so that everywhere feels as spacious as possible. A space that looks dingy or poorly run will reflect badly on your business, but even if you don’t have customers or clients coming in- a nice office will boost mood and productivity. Even if you work from home, make your office a pleasant place to spend time. A space that’s calm, free of clutter and has everything you need will allow you to get on with your daily tasks without distraction.
