Marketing might sound a big, scary word to you right now. After all, there are lots of different kinds of marketing. There’s social media marketing, content marketing, email marketing, and more. Just how are you supposed to teach yourself everything you need to know and be good at it at the same time?
This post aims to make self-taught marketing easier. You don’t need to go to college or university or do courses that are seriously going to damage your bank balance to learn everything you need to learn.
If this sounds good to you, read on!
Make A List Of What You Need To Learn
It’s a good idea if you make a list of everything you need to learn, even if that list seems impossible and never-ending at first. You will want to make sure you cover some of the most important aspects of marketing, including but not exclusive to, the following:
- Landing pages
- Social media
- Retargeting
- SEO
- PPC
- Copywriting
- Affiliate marketing
Pick a focus that you’d like to start with and go from there. You can’t teach yourself everything at the same time. That’ll confuse you and clog up your brain. Take it one baby step at a time.
Use Any And All Resources You Can Find
There are so many resources out there that you can use, many of them for free. Make the most of them! Seek out blogs, videos, books, and anything else you can use. You can even find helpful online digital marketing courses that can help you to learn in your own time. For the most part, you can learn for free and won’t need anybody else to guide you.
Find A Safe Space To Practice What You’re Learning
You can read as many books as you like, but really, the best way to learn about marketing is to go out there and do it. Now it’s your job to find a safe space to practice what you’re learning. Your safe space should be low cost or free, with low stakes, and you should consider making it public so that your work is out there in some way.
A popular and obvious option would be to start a blog (not a marketing one). Pick a topic you’re interested in, whether that’s cars or crimes that never got solved, and begin writing. Learning to keep up your blog will help you to learn a lot about marketing. There are other options though.
When you’ve found a platform that you want to practice on, narrow down what you want to apply to it. Let’s say you start with social media – pick one channel, like Facebook. You can expand later. Give yourself a couple of weeks to get used to the ropes and learn as much as possible. Then restart the process by picking another focus. Once you’ve covered everything on your list, go through again. And again. The learning should never stop!
Self taught marketing should never stop, as things are always changing and evolving!
