The parallels between marketing and recruitment can be an excellent way to improve the candidates of the recruiting process…
Over the last few years, recruitment has become a very large part of business. Each and every company has their own way of getting new people through the doors, relying on methods new and old to get the job done. One area is often ignored from all of this. There are some very clear parallels between marketing and recruitment. Learning the skills you need to take advantage of this can be an excellent way to improve the candidates which you are able to find. To help you out , we will be exploring the points where these areas meet, in order to give you a good idea of what needs to be done to market your latest jobs.
Communication
Employees will often find it frustrating when they start a job to find that it involves work which they didn’t know about. Having gone through the process of applying, having attended interviews, and spent a long time working on getting the job with you, it makes sense that they will struggle when the whole thing changes. To take control of this, make sure you work hard to communicate the role well is a good approach to take. Your adverts should include as much information as possible, and you should be willing to answer questions from those looking to apply. This will give them the chance to cover any confusion before they waste any time.
Reputation
Modern recruitment sites aren’t built with the employers in mind. These platforms make their money from the people applying for roles. This has lead to a change in direction which can be hard for companies to cope with. Reviews can be found for just about every boss, making it a challenge to hire people if your reputation isn’t as good as it could be. The best way to overcome this will be to avoid it entirely. Of course, this isn’t always possible. This leaves you with working hard at changing the public’s perceptions of your company as your only option.
Marketing And Recruitment Meet
Reach
A lot of people will ignore reach when they are advertising their jobs. Employees will often be willing to travel much further than you would expect for a job which they like. This makes it worth trying to have your adverts in as many places as possible. If you want to optimize your recruitment like this, you may need to make a couple of different adverts since a lot of the sites you will be using will only allow you to add one location to each role. This isn’t a problem, though, as long as you remember to take down the adverts once the job has been taken.
With all of this in mind, you should be feeling ready to get started on the process of joining your recruitment efforts to the work you do in the field of marketing. This sort of work is very important to a business, especially when it is first starting out.
