Promotional giveaways have been around forever. But the question has always been which product will customers like best
Promotional giveaways have been around forever. But the question for entrepreneurs has always been which product to choose. Which product will their customers like best?
Now a group of women entrepreneurs are spilling their beans on their favorite swag. Here’s what they have to say.
Give Them Something Useful
It’s unlikely, according to Caitlin McCabe, that you’ll be able to give your customers something that they really want. After all, doing that would be very expensive. But you might be able to find something, she says, that they didn’t know they needed. She gives them branded lanyards similar to the ones sold here and even helpful items for their pets. As a result of this, she’s held aloft by many of her customers who see her as a hero.
Giveaway Novel Foods
There are two things that every marketing expert knows that people love: novelty and food. So why not combine the two? Recent, the CEO of Digital Talent Agency started giving away a new type of delicious food to his customers: coffee cereal.
In many ways, it was a smart choice. Not only was it delicious and appropriate for breakfast, but it was also the type of food product she could leave lying around in storage, not having to worry about it going off. She gives these little bags away to every new person she meets at low cost, hoping that it will get them to come back and buy her product. The funny thing is, it works!
Pack A Punch
Nancy Nguyen of Sweet T tea company says that carrying swag around all day long can be cumbersome and expensive. It’s for that reason that she has decided to go small with her promotional material. Instead of giving each customer an entire box of tea, instead, she gives them a single tea bag. And while that might seem miserly, it’s not: inside the tea bag are coupons that offer customers money off their next purchase. She says her potential clients love them.
Go Safe. Hand Out T-Shirts
The problem with the vast majority of promotional items is that many of them never get used again. That’s bad news for the customer, and it’s bad news for the business, according to Doreen Bloth of Poshly. She says that it’s much better to give customers something that they’ll actually use once the event has come to an end. Her idea is to give away t-shirts. They’re always useful she says, even if they end up being used as pajamas.
Hand Out Care Packs
Attending a business event or a conference can be a lot of hard work, especially if you’re on your feet all day. That’s why Lauren Fairbanks says that corporate giveaway should focus on things that have immediate utility and can be used by guests to pamper themselves. She recommends that you give people a “care” package, including things like aspirin, snacks, notepads and so on. Essentially, you should meet people’s needs there and then as a sign that you’ll be able to meet their needs in the future when they buy your product.
