The best way to get product exposure is for people to actually know about your product. If they don’t, they aren’t going to buy it, stock it or endorse it.
So you have designed and created a product that you think is great and will sell. But how do you get the product exposure you need to make it a success? There are many things to do, some you completely should do and others you may or may not do. It all depends on your product, what you want from your product and who you are targeting. Let’s be honest. You want to make millions. You want your product in the hands of everyone it is applicable too. You want to get noticed and have your product stocked by the biggest and relevant retailers out there. If your product is good it can happen, but only if people actually know about your product. If they don’t, they aren’t going to buy it, stock it or endorse it. This guide can help, you may have thought of some of the points and that’s great, but bear the others in mind and see if they can help you.
So you have designed and created a product that you think is great and will sell. What now? This guide can helpClick To Tweet
Start selling your product
First, you need to start selling your product. It doesn’t matter how you go about it, just start. The more sales you rack up the easier it will be to get noticed and start pushing it into the mass production market. Start with social media, you can use this to sell your product but advertise it too. Check these 5 big Facebook advertising changes that will dominate 2017 for an idea how it is changing. Don’t forget, there are other platforms like Twitter, Linkedin and myspace, so don’t just settle for the one. You can sell on the blogs too. Find blogs relevant to your products and ask bloggers to try the product and write about it or perhaps you can guest blog and create links back to your product pages. Be aware and use social media and indeed the internet in general to get vital product exposure.
Look for investors
Next, you should try for investment. You have likely seen dragons den and shark tank. This is the type of thing you need to get on board with. Give it a go. See if you can get into it. They may be enamored with your product. Remember, go with all of your figures. How much does it cost to manufacture one unit? What’s the gross profit per unit? How many have you sold? Etc. These are the questions that will come up time and time again, so don’t look foolish and go armed with knowledge. They are investing in you just as much as your product, so ensure your pitch is well rounded and you give the best representation of yourself that you can. There are many investors around the country so try to get it in front of those that can do well with it.
Create a video showcasing your product. Get this on as many platforms as possible. Youtube for one, then the social media sites. Video is great, it’s easy to watch and take in and can reach millions of people if done right. There is a reason the top brands, who are easily recognizable still use video so extensively. Go to trade shows, seek expert opinions, ask for reviews. Everything you do will gain further exposure for your product and enable more people to purchase it.
