Website Re-Brand: It is not just important to have online presence, but to make this presence meaningful and use it to bring in new business, sales and to grow and succeed in the competitive online market.
With the amount of competition businesses get on the online market, it is not just enough to have an online presence, but a presence that gets through to the target audience, attracts new customers and grows the business. The website of Permanent Cosmetic Boutique by Erin Golighty was unable to do just that before we took over and redesigned it for her.
Before
Everything was jumbled and confusing
Erin’s website was a collection of images and texts strewn across the page in no coherent manner and there was no flow. Visitors could not make much sense of the information being presented.
It was not aesthetically pleasing
The site was not aesthetically pleasing and in the industry Erin is in, something to reflect the beauty that she promotes is required. She wanted something prettier to appeal to her clients and students.
It was not functional
The former design was also not functional and was difficult to manage for Erin. Neither was it able to convert clients and provide a good return on investment, which it was meant to do.
After
It is beautiful
The website redesign is now more aesthetically pleasing, being able to appeal to the target audience Erin is aiming at and better reflecting her business.
Easier to navigate
It is now easier for readers to find what they are looking for as everything is arranged in a coherent manner, giving the eye a direction to flow in.
Professional and responsive design
Her WordPress website re-brand has a more professional look now and is more responsive. She has been able to gain new clients through it and has had a greater return on investment as potential customers are better able to engage with the site.
Easier to Manage
Since the layout is more organized now, it is much easier for Erin to manage her website, figure out what is working and what’s not and to optimize its usefulness.
It is not just important to have online presence but to make this presence meaningful and use it to bring in new business, sales and to grow and succeed in the competitive online market.
Hello, my name is Nicci Orozco and I believe that just like the larger brands, small businesses also need an opportunity to make a huge impact in the world with incredible branding. And I want to help you do just that!
Whether you are a boutique owner, jewelry designer, business coach, or spa owner, solopreneur, or a mom entrepreneur brand identity design is one of the first things you should be considering for your business.
By collaborating with you as an individual, you and I both can create a brand that not only looks beautiful but supports your business growth as well.
