By now, every mompreneur should understand the power and value of email.
By now, every mompreneur should understand the power and value of email. It’s one of the best tools at your disposal for communicating with current and prospective customers and used in the correct way, it can deliver exceptional results.
But the big question is: what makes a great sales email? And how can you ensure your prospects and customers open it, read it, and take the action you want them to? We’re going to take a look at everything you need to know about the anatomy of a perfect sales email – let’s get started right away.
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Address your client’s needs
Every detail of a successful email is written to address the needs of the prospect. It has to be 100% about them, or it won’t spark their interest enough to encourage them to open it. This fact is relevant whether you are trying to entice people to your website or offer them a deal on a new product – the same principle must be used at all times in every email you send.
Engaging subject line
The vast majority of emails sent will end up unopened or sent to spam folders. To ensure your email gets read, the subject line must be engaging and of interest to your prospects. According to http://kb.mailchimp.com/, there are a few things you need to consider. Personalization helps, of course, as does a descriptive headline that communicates the benefits of opening the email.
Simple layout
Once you have attracted your prospect’s attention, don’t ruin it with cluttered, illegible messages. As http://theprauthority.com/email-marketing/ points out, you should make your email as easy to read as possible, with a simple layout and plenty of headers and subheading. Don’t forget, everyone reads in different ways so some people might take in every last word,  while others will just skim read. With this in mind, make sure your email is scannable so that anyone who is in a rush can get a gist of the information you are trying to pass on.
The call to action
Sending emails is one thing, but you need to ensure that your prospects know exactly what they need to do next. Make sure you are including an actionable call to action (CTA) so that it is clear for your audience. Active CTAs can often make the difference between a successful email blast and a complete failure, so take some time to create a strong and compelling message to end with.
Testing, testing
Finally, no one can write the perfect email – it’s something you will need to adapt over time. A/B or split testing is a critical part of working out whether your email blasts are successful or not. Find out which parts of your mail are working, and improve the parts that are not. As your campaign progresses, you should be able to increase your open and click-through rates to the levels you need for success.
What’s the most successful email you have ever written? Let us know about it in the comments section below!
By now, every mompreneur should understand the power and value of email.
