Marketing is a department which you could hire for yourself, but it is commonly outsourced to an agency instead
If you are running a fairly new business you might even be thinking about the different departments you need to hire for and what you can outsource elsewhere. Marketing is a department which you could hire for yourself, but it is commonly outsourced to an agency instead. If you are wondering why you would want to do this, here are plenty of reasons.
Professional marketing team
If you are working as a small business your marketing team will likely consist of yourself and make everyone someone else in the team to help you make social posts and look after your website. This can take up a lot of your time during the working week and you won’t be efficient at marketing this way. By outsourcing your marketing you have access to a professional team such as ascend2.com who can dedicate their time to your campaigns and make sure that you get the attention you deserve for your products.
Less time consuming
If you are searching for a new member of your team who will be in control if the marketing for the business you will likely spend months finding the right person for the job. And even once they are in they will need support from others to carry the full weight of work they need for a successful marketing campaign. However if you go ahead and get in touch with a professional agency, you will be up and running in a few weeks and you won’t need to worry about hiring anyone else afterwards.
Build marketing processes
When it comes to starting out with marketing it can be a daunting task and rather complicated too. If you hire a team to get everything set up for you, it means that when you do decide to hire a team for yourself you can take over and learn how to use the structures they have put in place. It saves you trying to build your own website from scratch or come up with ways to analyze your data.
Save time
If you have an idea for a marketing campaign but no team to implement it, an outsourced marketing group can pull from its broad experience to strategize and activate the plan. Don’t let your great ideas get lost due to a shortage of resources. Let your marketing agency do the work for you – while you reap the benefits.
Symbiotic working
Sometimes you may already have a marketing team in the business who focus on your social media, creating content and sending emails. However you can still hire a team to take in all of the other aspects of marketing which your team can’t handle. There are tonnes of different areas in marketing which you can see here: https://yourbusiness.azcentral.com/top-10-types-marketing-14655.html   And it can be very difficult for a few people to complete all of these tasks within the working week. By having two teams working together on the job you will be much more productive and successful.
Focus
If you have two people who are responsible for four different jobs each they will not be able to dedicate enough time in their day or week to each individual task in order to complete it to the best of their ability. If you really want to be as successful as you can be with your marketing campaign you need every member of the team to focus on one job each. For example you could have one content creator who focuses on articles and images, one social media manager, one email marketing manager and etc.. When you are hire a team to do the work for you this is exactly what they do. It allows every member if their team to focus on completing one job to the best of their ability and therefore being more successful in the business and making sure that you reach your audience in the best way.
Meeting goals
When you have a team which is 100% dedicated to one role in your company you will see a married increase in the completion of goals. For example let’s say you always aim to make 40 social posts a month, 8 articles, send out 2 emails and gain more sales in your site. You will be much more successful with these goals by hiring a team who already know how to work to these goals and manage their time during the working week. Outsourcing will be the best option because people already do this.
