Key Optimizing Tips For Your Magento Website

These key optimization tips will help you maximize what your Magento website already offers you…

There is little refuting the fact that a Magento website is a fantastic e-commerce platform. In comparison to the other available options, it is one of the most search-engine friendly applications. Nevertheless, a lot of people mistakenly think that this means they do not need to put in any of the hard work themselves. However, if you use some key optimization tips then you can really maximize what Magento website already offers you. Keep reading to find out what these techniques are…

Image optimization

You can tweak your product images in order to help you generate more visits from search engine result pages. Firstly, whenever you add a product image you should also add a description which can be used as the ‘alt tag’ and ‘title’ of your image. Furthermore, rename your product images. Instead of having ‘photo5413.jpg’ you should include keywords/description of what the product is i.e. ‘[brand]-[product]-[colour].jpg’.

Choose a good server

A lot of people do not realise that their server has a massive impact on the performance of their website, impacting everything from speed to security. Take the time to locate a cheap VPS that will actually enhance your site. Your performance has a huge bearing on your search engine ranking.

Header settings

There are two key things you need to bear in mind here. Firstly, the early words of your headers are more important as search engines put more weight on these. So you will want to put your keywords near to the beginning of the page title. Secondly, individuals browsing through the search engine result pages will look at the early words first, again showcasing how putting your keywords near the start will maximise your gains.

Google Sitemap

You will need to generate a Google Sitemap in order to help the search engine index your website. All you need to do is head to system, then configuration and finally Google Sitemap. You will see a box labelled ‘generation settings’. You can enable sitemap generation here. You will also be able to alter the frequency. This should be down in relation to how frequently your e-store is updated. It is important to do this because you will ensure that Google gets your most recent sitemap and thus all of your new products are on display.

URL Key

The secret behind a good URL key is to keep it short but effective. Incorporate your keywords but get rid of the unnecessary i.e. you don’t need to include the likes of ‘and’ and ‘the’.

Keyword selection

Make sure your keywords are relevant to what people search for. However, you also need to look for words whereby competition is not extreme. For instance, if you were to just choose ‘jewellery’ then you would be competing against a colossal number of websites. However, ‘vintage jewelery in London’ is still highly searched yet the competition would not be as fierce. There are a number of different tools at your disposal to help you with keyword selection.

Body copy

Finally, let’s turn our attention to body copy. In general, it is recommended that each page boasts a minimum of 300 words. Natural implementation of keywords is imperative. Furthermore, it is always recommended to use your main keyword or phrase in the first paragraph. You should be aiming for a keyword density between two per cent and five per cent.

To summarize, Magento is a great platform especially in relation to being search-engine friendly. But this doesn’t mean you shouldn’t put in the hard work either. By following these techniques, you will increase your website’s visibility substantially.

Key Optimizing Tips For Your Magento Website appeared first on Mompreneur Media