There’s one key to have balance as a mompreneur. Picking the right business. Here are some important tips to choosing the right business for you.
There are so many sites out there that will go into all the details of how you can schedule your time, use childcare, and even take up things like meditation to help you balance being a mom and a mompreneur. Now, I’m not saying that these things aren’t useful, they certainly can be, although there is actually only one simple thing to get right and the rest will fall into place. That one simple thing is picking the right business in the first place, something that the post below has been specifically designed to help you do.
Direct sales
Many moms are tempted by the siren song of direct sales through companies such as Avon, Tropic and Pampered chef. This is especially the case if they have been to one of the motivational events, many of these companies, as they are big budget affairs where they go all out to create a positive and motivating atmosphere.
At these events attendees also get to see what profits the top sellers bring in as well as the prizes they win for doing well. Something that can make all seem incredibly tempting proposition., although unless you have a sales background the choice of direct sales as the business to focus on as a mompreneur can be a poor one. The reason for this is because unless you’re willing to go out, there are use your network for selling and be proactive about closing each deal, you just won’t make the money that you are hoping to.
It’s not that there isn’t mine to be made in this field, it’s just that it’s usually the company that is producing the products and a select few top salespeople that make it. The rest often don’t even make enough to cover their initial expenses, and starter packs, meaning those mompreneur without sales experience should steer clear of this option.
E-commerce
Mompreneurs should also consider e-commerce as a business option; This is where they sell products online. The benefits of this sort of business are that it can be run on your schedule. Something that means you can fit in spending time with the kids as well as completing your workload.
There are also lots of e-commerce options to choose from, including setting up a subscription box service to running a business that is fulfilled by Amazon.
Of course, no matter what type of e-commerce business you choose you will need products to sell, and that means sourcing the right items for your customers. Quality is of vital importance here as is price, and that is something that causes many e-commerce businesses owners to use sourcing agents overseas. The reason that they do this is so they can find products at a reasonable price, which then leave them enough of a margin to make a decent profit when selling in the country.
Freelance work
Some Mompreneurs eschew starting a commercial business in the traditional sense and choose to use their talents and expertise to create a freelance career. A freelance career is again something that can be done out of the home, which allows moms more flexibility with childcare and balancing their home lives.
However, many freelance careers involved talking directly to clients and working within usual business hours. Something that means there may be a little less flexibility for accommodating family life but can suit moms whose kid are in school quite well.
Picking the right freelance career option is obviously vital regarding job satisfaction and the money you can expect to make. Usually, the best choices are ones that are based on previous experiences such as those moms with artistic experience moving into graphic design, and those with teaching experience moving into tutoring or writing online.
Artisanal Businesses
Another fantastic choice for mompreneurs is to open an artisan business from their own home. This is where they do not buy products in from a supplier, but instead handcraft the items they will be selling. Crafts created in your own home can be sold online and at fairs.
In fact, there is a big market for this sort of stuff at the moment that includes handmade crafts, one of a kind pieces of artwork, and even homemade foodstuffs including bread, cakes, pickle and jams.
Mompreneurs should be aware though that there are quite strict rules governing the production of many home products to protect customers safety. Something that means they need to be aware of and stick to these if they are looking to make a long-term success of their home-based artisanal business.
