Materials and Marketing:Â 5 Reasons the Materials You Use Matter in Marketing Products
Your marketing materials represent the quality of your brand. If you have great materials, people will associate your brand with greatness. On the other hand, bad materials will leave a bad impression.
Don’t let simple marketing mistakes stand in the way of your business’s success. Here are five reasons why the materials you use are crucial.
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Durable Marketing Materials Get More Impressions
The longer your marketing materials last, the more impressions you get. For example, imagine that you’ve just printed up ten large posters to hang up at popular local bars and community spaces around town.
If the posters fall apart and get tossed out in the first month, you will only get a little bit of exposure. However, if you spend twice as much money on the initial materials and the posters last six months as a result, you’d be getting three times as good of an ROI on your marketing investment. Not bad!
High Quality Materials Impress Potential Customers
Think about all of the business cards you’ve ever been given in your life. How many of them were terrible? Everybody knows the feeling of a flimsy business card, This is a common mistake that leaves a bad impression.
Now think back to the best business cards you’ve received. When somebody hands you a card made out of sturdy cardstock with a glossy finish, you take notice. That person’s personal brand goes up in your mind. This is how good materials can make a difference.
The Small Stuff Matters Too
Even if most of your materials are great, one bad element can ruin the whole thing. Imagine hanging a beautifully designed and printed display for your brand on shoddy hooks. No matter how nice the display looks, if the hooks break, you will look bad.
Every single detail, from display hooks for retail to the quality of the print itself, makes a big impact. Pay attention to the small stuff in your marketing.
It’s Easier to Place Your Ads When The Materials Are Good
When your marketing materials are bad, it’s harder to find places to advertise. Imagine that two brands are both bidding on the same billboard with a similar budget. If one brand’s ad design is much nicer than the other, that could put them over the edge and win them the placement.
