Customer Appreciation And Building A Loyal Consumer Base

A loyal consumer base is what keeps a business thriving, and the secret to repeat business is to create more positive content for customers

Whether you’re the owner of an online business or a professional blogger, it’s tempting to purely focus on growth in sales of the products you have on display. It’s tempting to concentrate on making new customers to increase profit figures. However, not giving the correct amount of attention to your existing customers, no matter your size and business type, you essentially have no one to rely on.

Without a loyal consumer base for your website, the traffic numbers will be uneven and hardly predictable. However a loyal consumer base is what keeps a business thriving, and the secret to repeat business is to create more positive content for customers. Quick and personable content after a successful release of new products or services on your website as a ‘thank you’ to customers can be very effective. Going above and beyond to build a loyal base of followers and customers don’t have to be a taxing chore; at least not if you rely on proven guidelines.

Preparing them for updates

Building up the anticipation to an update of your services or releasing a new product, can be an event in itself. By letting customers know what you’re doing, it’s an effective and cheap marketing tip to show how modern your business is. This can come in the form of a weekly newspaper with relevant details of the progress you made during the week. For customers to get this newsletter, they should have to sign up to your website for an account. If you’re using email notifications to inform customers of updates, remember, to point out, albeit in subtle terms, how well you service is treating them and other customers. You could also temporarily, have a banner across the top of your website or a button at the side that leads consumers to a page where you leave all you update notes. It would be wise to link directly to your blog page, where the writing should be personable and friendly.

Give them what they want

When you’re thinking about making content that would be relevant and have real meaning to your customers, it can be challenging to think of a perfect idea. It doesn’t have to be so difficult, because, with Detailed, you can rely on researched case studies that show you what’s hot and what’s not. In essence, it’s much safer and more prevalent to make content when you know there is a considerable amount of evidence proving or recognizing a trend than it is to brainstorm from scratch. By studying the Google Analytics page, you can also find out very specific information about just who is who, and why they visit your website. Making content for customers requires a lot of research because the content is an investment and not an expenditure.

Make them feel special

For your most loyal or long-term customers, you could write them handwritten letters to show your appreciation. Moreover, an email or a mention in your blog posts would suffice in showing affection to your loyal consumer base. You may also find success by writing an informal email to the customers who have been with you from the beginning, expressing your gratitude to them, for sticking by you for so long. Making customers feel special, breaks the fourth wall many businesses put up as a defense mechanism. It also allows you a chance, to show your human side as a business, proving you’re not a robotic response machine and appreciation is not an automated function in your business. You could make these emails and mentions, ready for special holidays, like Christmas and New Year’s Day.

Limited time campaigns

Running a ‘limited time only’ campaign to sell your products or give discounts on them, will immediately boost growth and perform explosive spikes in traffic to your website. Steadily, you could enforce a sign-up obligation to get the benefits to these discounts, thereby increasing a number of accounts you can send out a newsletter to. You could also give limited time offers to customers who have been with you for a set period of time, such as over a year or so, as a thanks for the continued business. By giving a certain percentage off the normal price, psychologically, customers feel as if you’re not putting profits over building a rapport with them. Generosity can result in prolonged consumerism if customers feel as if they’re not involved in some kind of pricing war.

Building a loyal consumer base takes time and a lot of savvy tactics to use emotional responses to further your gains. The key to treating customers with added respect is, to keep them informed and make them feel a part of your business. Breaking down the fourth wall isn’t as easy as you might think, but a well-written and personal blog post can go a long way to bridging the customer to business gap.

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