As you build your business you want to make sure everything is perfect—and within budget. That’s understandable but there are some things that provide a huge return on investment. Professional WordPress website design is one of those things.
There’s a lot of competition on the internet and you need every edge you can get to remain competitive. Because your website is the first contact prospective clients will have with you it’s important that it looks and functions top notch.
Design is important
Have you ever been to a website and tried to find the answer to a specific question but you can’t tell where to find it on the site? Most of the time your visitors won’t search for long before giving up and moving on to the next website.
Great design will attract more people and website traffic. If you draw attention to the appropriate areas and lead people to what they want to find through your design you’ll keep them coming back.
Some sites have too much clutter. A signup call to action here and there, and flashing banners and ads, can be distracting and confusing. It can also detract from what you want your visitor to do, which is buy your product or service. So having a clean and functionally-friendly professionally designed site can actually help you earn more money.
Create a first impression that has punch
The look and feel of your website will determine whether or not readers stay or go. It’s not enough just to have valuable content and lots of information on your site. It needs to be wrapped in a pretty package in order to get the best results.
Sure you’ve probably seen popular sites with ugly design but excellent information. However, ask yourself how pleasing it is to visit the site. What would you think about the site if you weren’t looking for information, just a product or service? Having a site that’s pleasing to the eye along with valuable content is a powerful one-two punch that will really wow website visitors and win them every time.
Increase reader base
If readers like what they see, they will stay and read. That is to say, you want to offer them plenty of valuable information cataloged in an easy to navigate method. A professional designer can help create a useful way of cataloging and displaying the information you have to offer rather than forcing the reader to scan through a long list of links.
Your website visitors will show you the love
One of the most powerful tools to increase business is the mailing list. But to get more signups you’ve got to work it. You need a visible and enticing call to action. A professional designer can help you create a distinct call to action to get more people to sign up for your email list. Having your sign up form in an easy to notice, easy to access place on your site makes it easy for visitors to sign up or contact you.
Why not take advantage of every competitive advantage you can to stand out? Enlist the help of a professional website designer to make your WordPress website stand out and attract attention.
What ideas do you have to increase ROI for you website?
I definitely agree that a website that is visually pleasing makes a big difference to the experience of your visitors.
A premium website sometimes goes a long way and it is not always about having all the bells and whistles.
I think some additional ways to increase the ROI on your site is choose monetizing methods that compliment your writing style.
For example, if your style is more “informative” you might want to use methods like Google Adsense and Bing ads.
If your method is more “salesy” then you might consider writing reviews and doing affiliate marketing.
I have a few ideas but those are probably the best I can think of for now. I definitely think that different monetizing methods work better with certain types of sites.
Thanks for your comment Dale. In my opinion it pays to have a professional looking website no matter what you are trying to sale or what your writing style is. Visitors will take you more seriously if you you go Pro.