Once you formed your own home-based, startup business it’s time to start thinking outside of the box
Once you’ve ditched the nine to five and started living on your own terms in the form of forming your own home-based, startup business: it’s time to start thinking outside of the box that is the four walls of your home. You must begin to start thinking of innovative ways in which you can get your product out there and compete with, and even better, your rivals.
Think Outside the Business Box When It Comes to Your Start-Up Click To Tweet
Offer Membership Options
For those of you that started your business to get away from actually having to interact with people face to face, rest assured there are ways you can still avoid that. Offering membership options for potential customers, for instance, and subsequently sending them custom plastic cards, specifically loyalty card mailers, is a great way to make them feel as if the experience they are receiving is personal, without it being too personal at all in regards to actually having to see them face to face.. Another way to distance yourself with the customer whilst still retaining communication and a personal relationship with them is to do all of your marketing and client interaction via online facilities and platforms. Becoming your business’s very own Webmaster will allow you to get in touch with customers and clients using both email services and even social media
Set Up A Pop-up Shop
However, not all of your client interaction can be done without you having to step out of your front door and actually meet people. You have to get your product out to the public and grab potential customers’ attentions like you grab for that final cup of coffee after a long, hard-day. You know the one: that final cup that gives you a final push to meet all of your goals; you have to grab client attention in the same fashion by way of the fact that you might not want to, but you have to if you want to make a profit for the day and truly take your company to the next level. Setting up a pop-up shop is a great idea in regards to this as it is the act of getting out into the public and setting up, say, a stall at the local shopping center and approaching all kinds of different people. They are typically located in busy shopping areas such as: city centers, high streets and shopping centers (malls). There are located as such in order to take full advantage of the high foot traffic in these areas and to cut out the middleman by the handing of the business’s information out personally and to build a personal relationship with potential customers in the area. They also allow you to plaster all of your vital information around the surrounding area for everyone to see, and not just those that you pick up the courage to approach. Ways to better your communication skills in a business sense can be found here.
So, there you have it. A few ways in which you think outside of the box in regards to client interaction, if you want to leave your little box or not!
Hi Nicole. This is really an interesting article. What I’ve learned from my 8+ year of experience in transcription industry is that one should always try to provide best customer services to their clients. This is the best way to make loyal customers and turn it into a recurring gig. And, to make this work out, you can use your own creative ways that fit to your business and the situation. Anyway, it’s a worth read.
Great tips Nicole.
I’ve been playing around with the idea of creating a membership site for my blog. I hope to have something roll out by the middle of the year.
I also like the idea of setting up a pop-up shop, I had never thought about that one.
Thanks again for these suggestions. I hope you’re having a great week so far.
Cori