Knowing where your zone of genius lies can help you plan and turn your talent into a profitable business.
Thinking back to your years as a young child at school, di you ever have a “thing” that you were known for. There was always a kid who was amazing at painting, a winning athlete or a fantastic singer. If you never really discovered your hidden talent . Your childhood can often make you believe that you don’t have anything of value to offer the world. Especially if other people told you that you never excelled in anything.
The truth is, you definitely have knowledge, experience, and expertise that some people would pay a lot of money for. Even if you don’t know what it is right now, you could turn this talent into a profitable business. Starting a home business is something that so many moms explore when they have their first baby. The thought of going back to work can be terrifying. Especially when you’ve got a little one to take care of now. You can absolutely work on your own terms. You must believe in yourself and spend some time discovering where your zone of genius lies.
Dig Deep and Discover Your Hidden Talents
If you want to start your own business, you need to figure out where your hidden talents lie. Are you a fabulous creative writer? Do you have a flair for design? Are you a genius with finances? You don’t necessarily need to have qualifications in these areas, you just need a little bit of experience. Think carefully about your personal story and what you have experienced in your life. This should help you to plan out your path and figure out what you can earn money from.
Could Your Talent Become a Profitable Business?
Now that you have figured out your talents, you will be able to figure out if you have a profitable business idea on your hands. Think carefully about how you could monetize your expertise. For example, if you’re a fabulous writer you could offer your services to business owners who have an amazing product but don’t have creative writing skills. Do plenty of market research and figure out if there is a gap in the market for what you do. Struggling for capital to set your business up for success? You might consider fast business funding or you could fall back on your savings. If you’re planning on building a digital service-based business then your startup up fees should be fairly low to start with.
Conduct Market Research and Take it Seriously
This part of your business building is so important; without adequate market research, you aren’t going to know exactly who you are targeting. When you are crystal clear on your ideal client everything else falls seamlessly into place. When you take the time to build these solid foundations you will be able to target your language when selling to them and tailor your services so that they are exactly what they’re looking for.
Begin Building Your Brand
Now that you’re fully aligned with who your ideal client is, you can start building your brand based on this. Come up with a name for your ideal customer and make sure you make decisions based on their pain points and preferences. Everything from the name of your business to the brand colors on your website should reflect the personality of your ideal client. For example, if you want to start up an eco-friendly gift website, consider using green as one of your brand colors to reflect your business ethos.
Don’t Just Rely on Social Media Marketing
Although social media platforms will play a huge part in your marketing campaigns, you can’t rely on them solely. You need to own your own platforms such as a website or blog so that you will always have that as your main hub. This will give you the freedom to sell your products without the risk of “renting” advertising space on a social media channel such as Instagram, Facebook or Twitter.
Keep Reverting Back to Your “Why”
When you’re struggling to find a direction with your business you need to revert back to your “why.” Why are you building a business? What would it mean to you if your business was successful? You probably want to create freedom in your life so that you can have more time to spend with your kids. This reason will be your driving force whenever you are struggling to stay motivated.
Be Confident and Unapologetic in Your Abilities
If you are slightly worried and tentative about launching a new business you can’t allow it to show through when you’re carrying out marketing. You need to be completely confident and unapologetic in your abilities. When you start showing more confidence in your business, your ideal clients will instantly become magnetized to it. Whether you’re using sales pitches on the phone, videos or creative captions on social media, you need to capture your audience’s attention. Allow your audience to feel fully confident in what you have to offer.
Instead of forcing yourself to go back to work, you can start to build a business and work on your own terms. You don’t need to work for somebody else in order to be successful; you can create an empire using your own zone of genius. Even if you think you don’t have any qualifications, experience or skills, you definitely will possess something that others would love to learn about. Encourage yourself to dig deep and you will soon be able to pave the way for your future and your kids. Your idea may not necessarily spring to your mind overnight, but it will evolve over time. Soon enough you will have clarity and know exactly who you were always meant to serve. You deserve to work on your own terms. Take the leap and start the process today!
