Thinking outside the box and getting yourself noticed online is easier than you think
If you’re a mompreneur working to build your own business, it’s unlikely that you’ve got the money to run constant ad campaigns online. Things like Google Adwords are expensive, meaning that you’ve got to be strategic and think outside of the box.
The good news, however, is that thinking outside the box and getting yourself noticed online is easier than you think. Here are some strategies you can use to make an impact and get people talking about your product and your brand.
Thinking outside the box and getting yourself noticed online is easier than you think.Click To TweetBuild A Website With A Twist
The first thing that the majority of mompreneurs do when they set up a business is build a website. They go to one of the many template sites builders out there on the internet and start tinkering with their website design. Although these builders might be cheap, they’re also very generic and restrictive in what you can do. Unfortunately, they don’t allow you to customize features on the site, so if there’s no option for it, then you can’t do it.
A much better solution is to go to a professional service that can build a website with all the features you need. Rather than just making something that looks as if it is homemade, a proper website can give you the features you need. Suppose, for instance, you offer consulting services. Using a website template builder, you’d have to use an add-on to allow people to book through your site. What’s more, it’d look like an add-on, and so it probably wouldn’t have the exact features you were looking for. A custom design, however, can seamlessly integrate your website tools with your actual processes, improving the user experience.
Focus On Securing The Right Domain
There’s a pervasive view out there that Google’s search results penalize industry-specific domain names. But as it turns out, this isn’t true at all. In fact, extensions like .market, .flowers and .house are just as likely to rank as any other.
According to John Mueller, the Google SEO chief, keywords for these extensions offer no advantage or disadvantage.
This is good news for moms on a budget. It means that you don’t have to spend big bucks getting a domain name with a .com suffix. Instead, you can use a different extension and Google won’t care. There are all sorts of sites that all you to register for particular domain names. You’ll quickly see how much cheaper some domain names are compared to others.
Experiment With Instagram
Facebook bought Instagram a few years back. At the time, many thought it was a strange decision. After all, Facebook was the biggest social media platform in the world, and Instagram was the new kid on the block. But despite the criticisms, the reasons for doing it are now obvious: Instagram is fast becoming the most successful and largest social network on the web, thanks to its image-based approach.
For mompreneurs, Instagram is a Godsend. While major companies have spent millions of dollars dominating Facebook and Twitter, many still haven’t cottoned onto the fact that Instagram is the new place to be. Instagram now has more than 300 million users with high engagement. The average user spends more than 21 minutes on Instagram.
For businesses, Instagram is even more alluring. Rather than trying to draw people in through text and blog articles, mompreneurs can showcase their products through pictures and even offer customers options to buy right on the social network itself.
There are all sorts of digital marketing solutions available to help people get started on Instagram. The platform is for more than just bakers and florists to show off their latest products. It’s a place where  B2B companies can advertise to other companies and where mompreneurs can show off their company culture and recruit new talent.
Many companies are using Instagram to prove to workers that they are a great place to work. MailChimp, the email marketing software company, shows off the fun that happens in its offices. It’s posted all sorts of things, including people dressing up as robots for a robot party. Hootsuite has also been fond of Instagram over the years, posting pictures of its staff with their dogs in the office and proving that it is one of the only dog-friendly places to work.
Use Social Media For More Than Just Selling
Today’s companies have the idea that they should be on a range of social media sites, including Facebook, LinkedIn, and Twitter. But just because they’ve got accounts, doesn’t mean that they’re doing it right.
Companies that just talk about themselves on social media are boring. Customers aren’t interested in whether you’ve made a new hire or whether your profits are up from the previous quarter. What they want is content that helps them lead happier and more productive lives. Instead of just tweeting to promote your products and services, start mixing things up a bit.
One of the most engaging things new companies do is post helpful articles. If, for instance, you’ve started up your own cupcake business, post some recipe ideas and accompanying pictures on your social media account. You could also try writing articles that help people avoid common kitchen mistakes or produce videos showing people exactly what they need to do to bake the perfect sponge. Doing this sort of thing will quickly get you clicks and followers, exposing more people to your brand and what you do. The more exposure you have, the more likely you are to gain people’s trust and get new customers.
It’s worth noting though that you shouldn’t overdo it. Even though cats might be a major part of the internet right now, it’s probably best to leave them to YouTube if they don’t have anything to do with your business. Keep it topical and relevant, and people will come to you.
As your business grows, so too will your budget. And with a larger budget, you’ll be able to create more content, hire more content writers and generally expand your marketing team. Finding an approach that resonates with customers early on can be a good model for your future campaigns.
Here are some strategies you can use to make an impact and get people talking about your brand so that you can start getting noticed online.
