Brand boosting at an exhibition is exciting stuff and is a challenge for you to see how confident you are in your company.
What is the difference between a business exhibition and a business conference? At a conference you’re kind of speaking to the converted, you’re preaching to the choir so to speak. You are surrounded by people who know about your industry and what you do, they just want to know what you have improved and your plan for the future. But at an exhibition, you’re face to face with the paying public. You are talking with consumers and clients about what your business does. Many of whom don’t know who you are and have never set eyes on your brand. So you need to boost your brand to give them a lasting impression.
Brand Exposure
Ensuring proper brand exposure at an exhibition is so important. So go all out, invest in inflatables like a standing blow-up bar, a mini airship that is tied to your banner, and balloons with your contact details, logo, and business slogans on it. You should also arrange to have greeters at your stand. These people should be your employees who are the most outgoing, extroverted people you know. They will greet guests, let them know what you’re about, and then depending on the inquiry being made, shuffle the consumer to one of your main presenters or employees who deal with the technicals.
Go the extra mile
Maybe you are at an exciting and youthful event, whereby you can have a little booth or stand which anyone can walk up to. Having a tattoo artist on hand, to make designs of your logo and tattoo it onto those that want it, is an outgoing and rare act of brand exposure. Using a stencil printer for tattooing, you can make your own unique design and print it out so the artist can use it on a customer. The design can be on your computer, or laptop and the stencil will automatically print it off onto special stencil paper, ready to be used by the tattoo artist on any part of the body. It’s recommended that they cut relief lines into the design if it’s going onto the elbow, knees, or any part of the body that bends.
Competitors and you
Let’s be honest, you’re fighting hard to get people to stop at your booth while at exhibitions. There are a million other things people could be doing besides seeing what you have to offer. So you should go all out on the competitor analysis. Show everyone why you are better. How many product improvements have you made compared to your rivals? How many sales have you made at new locations? How many price cuts have you made? How many social media interactions do you get compared to them all? When you have cold hard statistics to show, inside easy-to-understand graphs and charts, you immediately stop people in their tracks and turn heads.
Brand boosting at an exhibition is exciting stuff and is a challenge for you to see how confident you are in your company. Go all out and make it over the top, especially since you need to make a recovery due to the pandemic recession.
