Do you have a succinct company description that you feel comfortable posting on your social media and business directory properties?
Do you have a succinct company description that you feel comfortable posting on your social media and business directory properties? If not, take a few minutes to read up on perfecting your digital elevator pitch. If you don’t have the time, you can always hire a wordsmith to throw together your description for you.
Once you’re locked and loaded with a basic company description, you’ll want to post it on the highest-value digital properties you can find — without paying a subscription or listing fee.
You may need to tweak your description for length and format, but these six properties need to be tops on your list.
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LinkedIn
Whether you’re a consumer-facing company with a killer app or a B2B firm with a game-changing productivity solution, LinkedIn is where you’re going to meet the people and organizations capable of taking your business to the next level.
Your LinkedIn company description should be sober, factual, and relatively succinct — try to shoot for under 300 words, if possible. Make sure your company’s contact information and other details are correct, too.
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About.me
About.me is perfect for short-and-sweet, humanizing company descriptions. The ideal About.me blurb is less than 100 words and infused with just enough “voice” to draw visitors’ attention. This About.me profile for Florida entrepreneur Steve Dorfman’s Simple Health is a case in point: a four-sentence pitch for a better way to source health insurance plans.
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Crunchbase
Crunchbase might already be your go-to source for news about personnel moves, product launches, and funding announcements at up-and-coming startups like Cargo. If you’re not using it as a vehicle for your own corporate outreach plan, though, you’re omitting a key marketing tool from your arsenal. Your Crunchbase blurb can be a bit wordier — up to 500 words is fine. And it should include specific details about funding rounds, sales, hires, and other key milestones, if they’re worth sharing.
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Facebook
You don’t need anyone to tell you why it’s so important that your company have a vibrant Facebook profile. It’s worth reiterating Facebook’s utility as an SEO tool, though. Google “Dick’s Sporting Goods,” for instance, and the company’s Facebook page will be your third or fourth organic result, right below its main website.
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Medium
Medium officially allows only 160 characters per handle bio — enough for a long sentence, but no more. Here’s the catch: nowhere is it written that you can’t use your first Medium post to introduce yourself and your company. Like Facebook, Medium has high search visibility, and its interactive features are great for driving customer engagement.
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Angie’s List
Have you heard? Angie’s List is no longer subscription-only. That’s great news for consumer-facing businesses looking for a hands-off inbound channel to complement referrals and paid search ads. Your Angie’s List listing should clearly describe everything your company does, with as many specific services listed as you’re willing and able to provide.
Get in the Elevator
Why stop with a written company description suitable for posting on platforms like LinkedIn and Facebook? While you’re at it, your 30-to-60 second elevator pitch you give prospective investors and partners — could use some polishing too. You never know when credibility with an influential network of movers, shakers, and decision-makers will come in handy.
Here’s Where to Post Your Company Description (In Order) appeared first on Mompreneur Media
