How color psychology can have an impact on your sales
Have you ever noticed the way you thoroughly enjoy spending time in one store, yet hurry out of another? The difference may be entirely psychological. Researchers know that certain colors tend to affect the majority of people in a similar fashion. Some colors make you want to linger; others tend to make you shop and get out of there as quickly as you can.
Researchers know that certain colors tend to affect the majority of people in a similar fashion. Some colors make you want to linger; others tend to make you shop and get out of there as quickly as you can.Click To Tweet
Color as a marketing tool
Restaurants, retailers and other business enterprises who employ the psychology of color may increase sales exponentially. Everything from menus to window displays to artwork on the walls can make a significant impact on how consumers perceive your brand.
For instance, red sale tags elicit far more retail action than similar signs in black. The moment a prospective customer or clients enters your premises, they form a subconscious opinion of the environment. Interestingly, up to 90 percent of that opinion may be based on color, says Shopify. Additionally, more than half of all shoppers report that if they don’t like the colors they see in a location, they won’t go back.
Artistic marketing generates superior sales
If you are a painter, photographer or create another type of visual art, you may want to consider showing your work in a retail location. It’s definitely worth asking around to see which banks, restaurants, and other venues are willing to show the creations of local artists. This benefits the venue by providing a revolving collection of attractive artwork at no cost, and artists benefit when they make a sale. Showing in a local venue also increases an artist’s exposure and may well lead to future commissions.
One drawback about exhibitions in alternative venues is that wait staff and bank tellers don’t generally have art-selling skills. For this reason, be sure each of your displayed art pieces clearly shows your name and contact info. Provide a pile of postcards with a reproduction of your art and a good supply of business cards, as well. This will allow any employee at the venue to give interested patrons correct information.
Psychology of color
Certain colors tend to affect human in similar ways. For instance, black, which is technically the absence of color, is associated with mystery, elegance, and authority. Shades of green offer feelings of security, stability, and confidence, say color experts at ColorPsychology magazine. Red enhances appetite and is often used in restaurants to encourage diners to order more food. Paintings and posters that feature splashes of red may have a similar effect on restaurant patrons. Blue may have an opposite effect in diners, but is a good color to use in a healthcare setting as it elicits feelings of dependability and trust.
Whichever color walls and poster and paintings you go with, remember that the intensity of the color plays a role in customer reaction. The brighter the color, the more human emotions are stimulated. Paler tones tend to bring on more subtle reactions. Experiment to find out what works best in your location.
Harley Duncan has a background in marketing psychology and enjoys discussing this with an online audience.
