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Going Digital: 4 Ways To Reach Your Audience
- April 27, 2018
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- by Mompreneur Media
When it comes to starting a business or ensuring your existing business remains successful, you need to understand who it is you’re targeting. Understanding your demographic is crucial, otherwise you’ll waste your efforts trying to sell to the wrong people. Identifying this target market can come in the form of consumer research groups, business analytics and competitor analysis; furthermore, researching the correct demographics will put you in a position to efficiently market to them.

With many avenues to reach and contact your audience, finding the right one for you can be difficult, and when using such technology and services can be expensive, finding the right match for you can be crucial.
All Topics, Branding and Marketing
Four Ways to Improve Small Business Efficiency Using Excel
- April 27, 2018
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- by Mompreneur Media
One of the biggest challenges for small businesses is improving efficiency with personnel to ensure that salaries and other costs remain affordable, particularly during times of growth and expansion. For decades, spreadsheets have been the go-to method for organizing information in business; in the 1980’s, early spreadsheet software programs such as Vizastar let users enter just 1,200 fields of data, yet still proved hugely useful to small business owners. Today, Microsoft Excel is capable of handling hundreds of thousands of rows and columns of information, with several features for working with the information on the spreadsheet. Here are just a few of the best ways you can use spreadsheets in Excel to improve efficiency within your business.
All Topics, Branding and Marketing
Apps and Tools to Help with Business and Life
- April 26, 2018
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- by Mompreneur Media
Being a mom and an entrepreneur can sometimes feel like juggling twenty different balls at once. On the one hand, you’ve got all the usual requirements that come with running a business — completing tasks and assignments, managing stock, reaching out to prospects — and on the other, you’ve got to find the time to be fully involved in your child’s life.

Anyone could be forgiven for wanting to throw their hands up in the air and have a long nap when faced with the torrent of tasks and obligations that come with this kind of lifestyle. But luckily, there are a variety of web apps and services that can allow you to streamline just about every aspect of how you run your personal and business lives, so that you can keep everything ticking along neatly.
All Topics, Branding and Marketing
How To Use Technology to Save Yourself Time
- April 20, 2018
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- by Mompreneur Media
It’s no small feat for moms to manage their own business as well as a family, and one of the main challenges is time. Everyone has precisely the same number of hours and minutes available each day, but for moms who are combining two such time-consuming roles as entrepreneur and mother, it can be like trying to squeeze a quart of milk into a pint jug. Having great organizational skills, avoiding the deadly time-wasting practice of procrastination, and having a good support network in place both at home and at work will ease the strain, but there are also a few clever ways you can use tech to gain even more time back.
All Topics, Branding and Marketing
Social Media Isn’t Just For the Kids!
- April 20, 2018
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- by Mompreneur Media
We’re all familiar with social media. A lot of the time, it’s something that we associate with the younger generations. We find ourselves rolling our eyes as teens and young adults obsess over the number of likes that they’re getting on each picture and feel concern at the overexposure of their personal lives to the world. But the truth is that social media is extremely popular and it’s most definitely something that we’re going to get used to. In fact, members of older generations are even getting involved. Now, we’re not saying you immediately have to get a social media page of your own and start sharing images of your breakfast with every person you know and a whole bunch of strangers too. But what we are saying is that social media could hold a whole lot of potential that you may never have considered before. If you have a small business of your own, in fact, it could prove to be the best venture that you invest in yet! So, let’s take a moment to look at all of the benefits that social media could provide for your small business! For now we’ll focus on the ever-popular image sharing app, Instagram.
All Topics, Family and Life
How Temporary Staff Can Drive Your Business Forward
- April 20, 2018
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- by Mompreneur Media
Businesses of all sizes and in all sectors have to deal with change and those who adapt quickest and most effectively have a competitive edge over their corporate rivals. With the approach of Brexit, the world of business is more uncertain than it’s ever been, but for those who are prepared, this can be a time of great opportunities. One of the essential assets business need at this time is the right staff at the right time, and that’s why the use of high-quality temporary staff can propel your business forward.
All Topics, Branding and Marketing
Reasons To Outsource Your Marketing This Year
- April 18, 2018
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- by Mompreneur Media
If you are running a fairly new business you might even be thinking about the different departments you need to hire for and what you can outsource elsewhere. Marketing is a department which you could hire for yourself, but it is commonly outsourced to an agency instead. If you are wondering why you would want to do this, here are plenty of reasons.
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Four Ways To Spend Quality Time With Your Teenager
- April 16, 2018
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- by Mompreneur Media
When you’re a mom who also runs a business, it can be harder than ever to spend quality time with your kids, especially your teenager who only seem to want to be with their friends or by themselves. The thing to remember with teenagers is that, even if they do seem to want to be as far away from you as possible, it’s likely that what they really want is to spend time with you, but they don’t know how to articulate that.

To make everyone happy and to ensure that you get a break from work to spend with someone you love, here are some great ideas for spending quality time with your teenager.
All Topics, Faith and Mindset
How Coaching Could Help You Grow Your Business
- April 16, 2018
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- by Mompreneur Media
Business coaching may sound like a good way to waste your money, but those who have benefited from working with a good coach will tell you it was worth every penny.
All Topics, Business and Career
How To Become A Successful Mom Entrepreneur
- April 16, 2018
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- by Mompreneur Media
Starting a business as a stay-at-home mother does not always sound like the most appealing thing to do. It might be hard to maintain a perfect balance between raising children and spending time working on the new business. However, all of these factors can depend on the age of the children and if there is someone else around to help or not. If you manage to divide your time perfectly and sleep well each night, then you might consider yourself lucky. Everyone knows that in order to become a first-time mom entrepreneur you need some money that you can invest in your ideas. If you are on a tight budget, you might find it hard to find enough motivation to succeed.
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What Is Online Reputation Management And Why Does It Matter?
- April 13, 2018
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- by Mompreneur Media
Online reputation management is a the act of making sure that your business always comes across in the best way possible online. It can ensure that you never suffer from a scandal or get ridiculous reviews on products which aren’t even your.

It is a similar field of work to SEO as it is about making sure that your brand and business is seen and comes across in the right way. If you are looking at orm vs seo, online reputation management is more about the content itself than the visibility. They go hand in hand to make sure that your company stays in a positive light online and gets the custom it needs. So why do we need it?
All Topics, Business and Career
Tips To Launch A Startup Faster
- April 12, 2018
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- by Mompreneur Media
The only speedometer that exists in the startup world is usually the one that’s in your head. Unfortunately, it keeps telling you that you’re not moving fast enough. Many entrepreneurs that are about to launch a startup feel nervous about making this move. Experienced business owners are well aware of the fact that launching a new business is like jumping from a plane with no parachute. You never know whether or not it’s going to work out. Besides that, one has to be prepared for anything and have a good intuition. Those are some of the main qualities of a successful entrepreneur.

After an “eternity” of preparation, it is finally time to transform your dreams into reality and turn your ingenious idea into a strong and secure business. After all, the most important aspect in this case is speed. The longer you take to launch your business, the lower the chances to succeed. Remember that you’re not the only entrepreneur willing to make money with the help of their startup. The market is not waiting for you to make a move. Unnecessary delays can lead to quick failure. Here’s how to start!

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