With all of her success, it’s hard to imagine something Jessica Alba can’t do, but as any savvy business woman knows we all have those areas in which we excel, and others … just not so much. When starting her billon-dollar business The Honest Company, actress Alba, knew she couldn’t do it all.
“You have to be brutally honest with yourself and understand your strengths and weaknesses. I’m not a business person–I’m a mom. I wasn’t going to be coding. I wasn’t going to be in the lab mixing potion,” she said.
What she had was passion and an unwavering belief in an idea. Her idea was that everything that touches you and your family needs to be nontoxic, effective, affordable and of course, beautiful to look at. She wanted to take that concept and build a lifestyle brand around a monthly subscription program of cleaning and personal care products.