Coming up with affordable offline or online marketing isn’t easy. Getting creative about what’s possible will help you find a site that’s willing to help.
Being a mompreneur, having the time to focus on your business is always a challenge. Coming up with affordable offline or online marketing isn’t easy. Sometimes you have to think outside the box. Getting creative about what’s possible will help you find a receptive audience or a site that’s willing to help promote your business.
Here are a few approaches to online and offline marketing that tend to work well.
Affordable Offline & Online Marketing for Mompreneurs Click To TweetTrade Shows for Expanding Networks
Trade shows are an excellent way for mompreneurs like you to expand your network of contacts. It’s certainly possible to take orders from people who walk to the booth and wish to discuss making a deal, but trade shows aren’t always just about that. Instead of trying to make cold approaches with cold calls and other types of distant marketing, having a booth at a trade show allows you and anyone you work with to shake the hand of attendees and make a personal connection.
One of the things that work best at trade shows is a booth design that stands out from the crowd. Trade stands have improved over the years and are now a feature attracting the eye and silently inviting the curious over to the booth to see what the company has to offer. Follow this link to learn more about how better trade stands are designed to understand what is involved. Also, don’t forget that marketing materials like product brochures and business cards are needed to hand out to interested attendees.
The contacts developed at trade shows are easy to follow up with later to try to make a sale or agree a larger order plan. Agreements to contact them once the show is over and everyone is back in their respective offices often leads to a bumper sale volume for that month and holds out the prospect of increased sales through repeat orders too. Sales growth can take years without them, but with the use of trade show participation, it’s often accelerated.
Guest Posting for Brand Growth
In the online world, the trouble is that you are competing for attention both locally and nationally. It’s useful to work on getting your brand recognized in the industry or niche that you operate in. There are different ways to go about doing this; one of the best is by guest posting.
Guest posting involves penning an article that is helpful to the readers of another site. The idea is to be a knowledgeable person sharing what you know in an accessible manner. Most guest posts will either link from your bio or within the article copy back to your website. The link offers readers the chance to learn more about you or your company should they find your article useful. There’s also a percentage of readers who may be motivated enough to buy something from you.
The thing to remember about any type of sales is that people buy from other people and brands that they trust. Getting to a point of established trust often takes more than one point of contact; guest posts done the right way will promote the idea of trust through the authoritative and accurate information provided, as well as the way it’s presented.
Getting guest post opportunities takes time. It’s always best to have established contacts who either know you or your business already and will be receptive to the request to write a guest post for their site. Usually, it’s easier to get a guest post agreed on a site or for a business that doesn’t directly compete with your own. As long as they can be tangentially related, that’s often enough. Bear in mind, quality placement on a reputable site that’s related to your industry or niche and writing excellent guest posts is what matters more than quantity.
Operating a Blog for Knowledge Sharing
Along with guest posting, another way to share your knowledge in a powerful manner is to have a blog of your own. This can be in a sub-section of your website and linked to from the home page. The latest articles can be listed in the sidebar so they’re always visible.
One of the advantages of a blog is that you’re not restricted in what you publish because each article doesn’t require approval first. Instead, you’re able to cover a range of interesting topics that speak to the subjects of interest for customers and potential customers, and also demonstrate the expertise and professionalism you possess.
While it’s easy to believe that your skills and knowledge are commonplace, the reality is different. Everyone has their area of specialization and often have little knowledge in other areas. This means that each individual’s knowledge has more value because fewer people share it.
Being a Podcast Guest for National Exposure
If you’re a business that is suitable for national exposure, then consider being a podcast guest. While there are a few big-name podcasts, it’s a very splintered audience. There are many smaller business podcasts that have guests on to discuss what they know and how they run their business.
Come up with a hook to interest both the podcast owner and the listeners. Find a different way to present what you offer or the knowledge that is valuable to other people. You don’t necessarily need to have a new book release or something to plug. Just sharing what you know – even as a solopreneur or female business owner – can be inspirational to the right listeners. Find podcasts that will be receptive to your message and are happy to book you.
Don’t forget that if your business is female-focused, then Pinterest marketing using photos pinned on the Pinterest site linking back to a blog post on your site works well to generate traffic. It does take time, but every little bit helps. As with most marketing, it’s unlikely to demonstrate massive overnight growth – slow and steady works better. Pursue marketing every day, consistently, to avoid droughts or sales slowdowns.
