Experts believe that service is what will determine a strong brand in the future. Here are 5 ways you can improve your services and build a stronger brand.
Research shows that over the years customer service outperforms the price of a product when a customer has to make a purchase. This increases and experts believe that service is what will determine a strong brand in the future. Many people admit that they may pay more if they receive excellent quality service. This is even more important when you are just starting out. Let’s look at 5 ways to improve at this point and benefit your business.
Your problems are not about your customers.
Many times as customers we face a problem either in an online or physical store and instead of finding a solution from the operators, we just hear that there is such a problem, or that a mistake was made and many other excuses that just do not interest us, right? The system may be down, the card machine may not work, but since I can only pay for my meal with a card now. The point is for the operator to be able to solve the problem and serve the customer without hassle. This can be assisted with good up to date equipment and technology that won’t let you down. Whether it’s computers or phone solutions, these will greatly assist your business’ function. Look at https://www.lingo.com/business/voip/ is going to be of benefit to you.
Ask for criticism from customers to provide a better experience.
Many stores and companies provide their customers with a “customer card” which can give some benefits such as some discounts and points, however in the end we fill our wallet with useless cards, and many times we do not know what we have and do not use them. Some companies ease the situation by creating a mobile application however I believe the customer needs better quality of service, facilities, and time savings. It is good for companies to talk and listen to the needs of their customers. Talk to them to better understand things that you may not be providing. A good example of service is the applications where you can order your product online, pay, and then go to the store whenever you can to pick it up without any delay.Â
Communicate directly to your customers’ messages
According to surveys, 53% of buyers expect an answer to their question or complaint within an hour. Another survey says that customers are up to 7 times more likely to buy if their questions are answered within an hour. The companies should respond as soon as positive and the negative comments received by telephone and online. Any response other than a quick response should be accompanied by understanding and compassion. Some phrases like “We apologize”, “We are sorry”, “We understand” are needed to help understand a problem. Everyone wants to be heard and their problem assessed. You offer compassion for free and it is the least you can show to your dissatisfied customer.
How to communicate effectively
Effective communication skills are taught in colleges and seminars for business executives, but they are more likely to have been forgotten long after you graduated or returned to the office and were absorbed in the “real world” work. And while there are many tips on how to improve communication, the best are often the simplest, such as:
- Make sure your messages are clear, use plain language and do not use specialized terminology. Although your teams may be familiar with it, specialized terminology can be difficult to understand. In fact, using specialized terminology is considered such a bad method that many colleges are starting to teach business administration students how to avoid it when they speak, and the US government has launched PlainLanguage.gov, a website designed to help civil servants. create documents “more readable, comprehensible and easy for the public to communicate with public services”.
- Tune in to the same wavelength as your team. If your personal data shows that your staff interacts primarily with traditional text messages or video emails, do so. If a survey reveals that they prefer face-to-face or live streaming meetings for big announcements, use them. After all, “internal communication is cited as a key success factor for almost 79% of organizations,” according to an article on LinkedIn – so it’s very important to stay in touch with your team and provide information to ensure that you take them. This also saves time.
Of course, there is no one-size-fits-all approach to improving communication and loyalty of your staff, but with new technology testing and a new approach to business communication, you can avoid misunderstandings, mitigate rumors and save time as well as improve how your team works, how staff feel about your organization and maximize benefits. In addition, a report by Aon Hewitt revealed that “for every 1% increase in employee loyalty, you can expect an additional 0.6% increase in an organization’s sales”, so any action you take to increase your employee loyalty is worth it.
Use Google My Business
More than 30% of searches now show results from Google Maps. Google is constantly boosting Google My Business sites, which is why it is displaying more and more local search results. This practically means that companies compete not only in search but also in Maps. But how do you improve your ranking?
Relevance
The location must be relevant to what the user is looking for. A common mistake most people make is choosing a business category. For example, if your business specializes in kitchen renovations, the primary category you should choose is Kitchen Designer and not Renovations.
Distance
If the user searches by specifying a specific location (e.g. brown chalandri), then Google will consider the distance of possible results from that location. Otherwise (if the user does not specify a location) it will calculate the distance based on the user ‘s location.
Importance
Importance refers to how well known a site is . Some locations are more important in the real world (e.g. museums, hotels). Google My Business strives to integrate this importance into local searches. An important role for Google is the information that Google has about a business such as links, articles and directory entries. In addition, positive reviews may improve your ranking in local searches.
Antiquity
You should also be aware that the age of the listing is a criterion for ranking in local searches.
So if you have not registered your business in Google My Business, be sure to do so immediately because time is running out against you.
