One of the biggest advantages of trade fairs is that it will bring your brand some fantastic exposure…
Have you ever taken your business to a trade fair before? If not, then it’s really worth thinking about taking booking your very first one. There are many benefits that come with attending trade fairs, including networking opportunities, but one of the biggest advantages is that it will bring your brand some fantastic exposure. If you choose the right industry-specific trade fair or expo, then you have the chance to introduce your brand to lots of people who it could appeal to.
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If you already have your first trade fair booked, then you might be wondering where to start with all your planning. Here are a few tips to help you with that.
Don’t Go Alone
First of all, it’s worth noting that you shouldn’t go to the trade fair on your own. There will simply be too much for one person to do it all on their own. It’s best to take a team of your employees with you and then you can work shifts on your stand. At the very least, you need two or three people on the stand at all time. That way, there’ll be plenty of employees for people to talk to your business about. Plus, this should mean that you should always have someone free who can act as a runner and go and get the coffees.
Bring Some Freebies
You should also take a few small items that you can give away for free to anyone who visits your stall. Ideally, these need to have your logo and branding on them so that people won’t forget about you and your company. One neat idea is to take some free car fresheners. You can get personalized ones from a local air freshener manufacturer. It’s also worth taking some branded T-shirts and pens with your logo on. The more freebies you give away, then the more people will be reminded of your company.
Remember Your Business Cards
It’s crucial that you take plenty of business cards with you to the trade fair. And then make sure you give them out to people rather than just leaving them in a pile. If you do leave them in a pile, people might not necessarily take them with them. If you do give your business card to someone then they won’t have to try to remember your name or your company contact details later on. This will make it a lot more convenient to get in touch with you.
Get Ready To Be Talkative
It also pays off to be quite extroverted when you are at a trade fair. It’s best to be prepared to go up to people and get the conversation started yourself. You’ll find that if you do that then you are likely to speak to a lot more people. And the more people you can engage with your company the more chance you have of making a sale.
Hopefully, all of these tips help your very first trade show be a huge success.
