A lot of people think that to market a business effectively you have to be some kind of genius, but you don’t
A lot of people think that to market a business effectively you have to be some kind of genius, but you don’t. You don’t have to be a whiz with marketing campaigns, and you certainly don’t need a degree or really any experience in running a company. You just need to think about yourself.
Primarily, you probably think of yourself as a business owner. Someone running a company and ensuring that it functions effectively. You shouldn’t forget that you are also a customer. You’re a consumer, you buy products from companies and businesses that you like every single day. If you want to market your company successfully you only have to ask yourself one question.
What do I like? Or, what do I look for in businesses that I buy from? If you can answer that then you’ll be at a great starting point to make your company a tremendous success on the market. Of course, we can help you out here by thinking about the answers to this question in more detail. And we do mean answers because, as we’re sure you’ll agree, it’s not just one factor that determines whether you buy from a business.
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That Looks Pretty Cool, Doesn’t It?
Advertising is always essential if you want customers to buy from your business. But it’s not just about creating an advertisement and ensuring that customers see it. You have to make sure that the advertising is unique and original enough to stand out. That’s why there are car ads right now where you won’t even know it’s a car ad until the last five seconds. Everything up to that point is a jumble or creativity, and while it may not drive the point home, it does leave a lasting impression in the minds of the viewer.
Of course, for an online business or an SME that advertising is more about connecting with the target customer. You may not realize it, but we guarantee if you’ve decided to buy from a business, it’s because the promotion hit you on a personal level. It connected to you and showed you what you wanted to see. That’s exactly what you need to do when you create the promotional content for your business.
I Remember!
It doesn’t matter whether the promotional material hits home if you can’t remember what the company was. This happens all the time. You see an ad on TV or catch a glimpse of a billboard advertising a product, but you can’t remember the name. Now, you could search for the vague idea of a product, but often when you do this, you find another company selling something similar. It’s not quite the same product that you saw advertised, but it’ll do because customers are lazy. They don’t want to search for hours looking for the product that they wanted to buy. No, they want things to be simple, and you should understand this from your own buying behavior.
That’s why it’s always beneficial to choose a name for your business that is memorable. With companies like Brandbucket, you can actually buy a domain name for your business and get one that has been designed to be marketable and memorable. By doing this, you can guarantee, that customers always remember your company when they see a form of promotion.
Or, if you fail to get the right name, focus on the logo. It’s worth pointing out that we’re actually better at remembering visual information. That’s why if you read ‘animated cartoon movies’ you don’t think of the names of the companies. Instead, you visualize the Disney castle, the Dreamworks cloud or any number of the characters associated with these films.
Is That The Best Price?
We bet that before you buy a product on the market, you always search for the best price. Well, here’s a news flash, your customers are doing that too. When they find your company, you can bet that they won’t just assume you’re offering the best deal. Instead, they’re going to check the market and be certain you are. These days, again as you probably know, that’s easy to do. It doesn’t take a lot of effort to check the prices of the same good being sold at different stores. As such, you should always be aware of your competitor and what type of prices they are offering your customers. It doesn’t take much for a customer to switch sides and buy from another company. Again, it’s worth thinking about your own buying preferences here. What type of change in price would be enough to make you switch? If there’s a competitor selling the same products as you with a larger difference in price than this, consider dropping the tag on your own goods.
So, How Do I Buy?
We all have our preferences when it comes to buying. Some people still maintain that the best way to buy is in store, mainly for the purpose of getting a paper receipt. Others love how easy it is to order online, and many more are warming to the idea of buying straight off an app. Then there are choices of how to pay. While some people want to pay straight up, others like the more secure form of PayPal purchase and for expensive items, many individuals would prefer credit purchase options.
The best advice here is to give customers as many choices as possible because you’d probably like the same when buying. You don’t want to be tied into a place you have to buy from or a way you must make payments. Well, neither do your customers. The most successful businesses put the choice firmly in the hands of the buyers, and that age old saying rings true here. The customer is always right.
You see what we mean? You don’t have to be a marketing genius to ensure customers love your company. You just need to think about what you would want and then offer it to them. Do that, and you’ll be on the path towards success.
