If you want to be ready for your next business event, here are some pointers to perfect your own unique elevator pitch.
Be Ready for Your Next Business Event: Pointers to Perfect Your Elevator Pitch. When you get asked at a social occasion what line of work you are in, you most likely have a prepared summary that you use regularly, so that the person you are being introduced to gets a quick and concise idea of what you do.
The same state of readiness should apply when you are being asked to pitch your business idea to an investor or a new potential customer. It is commonly referred to as an elevator pitch, as it requires you to come up with a mini-presentation that takes you about the same amount of time to describe your business plan, as you would get if required to get your message across while travelling between floors.
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If you want to be ready for your next business event, here are some pointers to perfect your own unique elevator pitch.
No time to waste
The imaginary scenario of having no more than thirty seconds to pitch your business idea to someone you are sharing the lift with, is a good way of understanding that when it comes to creating the perfect pitch, you really have no time to waste.
Your aim is to master a pitch that is distinctly snappy and effective, whilst also being memorable.
If you found yourself in the lift with a hugely influential entrepreneur, you have a captive audience for a brief moment in time, so you have to make every word you have to say really count.
The trick is to be brief with your description but detailed at the same time. There are numerous ways to be concise and confident, which don’t just include what you have to say, although that is clearly important.
Concentrate on making good eye contact and work on your body language, as this subliminal part of your pitch can be just as powerful as the words you are using.
The components of your pitch
Like any good story, your business pitch needs to have a beginning, middle and end.
It is best to avoid attempting to get into any technical details as this will almost certainly ensure that your pitch will go on too long or off at a tangent. A brief outline of what you do and how your business fulfils a need should suffice in getting the listener to pay attention, allowing them to explore more details once you made your initial pitch to them.
The ending should briefly be focused on what your aims are for the business and try to end with a point that is designed to spark more interest in your audience to find out more.
Like a good script, you will almost certainly have to keep making changes and amendments, until you end up with the perfect elevator pitch.
Ron Murphy is nearing retirement age and has in recent years, taken a step back in the daily operations of his business to enjoy more free time and take on a mentoring role with local small businesses and college kids. He blogs on a range of business topics too, enjoying being able to share his wisdom.
