Raise Your Marketing ROI: Effective Yet Easy to Use Tools for Social Media

You need to raise your social media marketing ROI, but time. Time is the limiting factor.

You need to raise your social media marketing ROI, but time. Time is the limiting factor. How do you get anywhere when you can’t get more time in your day. Maybe you just need a few tools to help you out. Here’s what expert marketers use to help them increase their output.

Buffer

It’s got a clean and simple user interface. Buffer tops the list of social media management tools out there. And, for many, its features like analytics and custom scheduling as well as browser extensions make it the best app for reception, posting, and sharing reports.

For marketers who aren’t very familiar or comfortable with social media, a good social media certification program can help bring them up to speed. The goal of getting certified is to get a better understanding of how social media can help the business with its marketing goals. Specifically, it helps educate and train people in the rapidly-expanding field of social media. Professionals learn advanced techniques and develop skills to build traffic to websites.

Since Buffer is just a tool, it helps to have the education to back it. Otherwise, it can be difficult to use and benefit from.

Social Media Dashboard

Whether you’re running social media accounts for your own brand, or for clients, keeping track of all of the accounts (Twitter, Instagram, Facebook, etc.) can be overwhelming. Then reporting on progress takes up even more time. With Social Media Dashboard you can monitor all of your accounts and you have real-time reporting at the click of a button.

Hootsuite

This is another multi-channel social media tool, and has the feature set to make any app jealous. It includes RSS feeds, analytics, and reporting. It also stands as a trusted giant in the social media tools niche. It’s known for its social listening tools and RSS feed capabilities, spanning across more than 30 social media networks. Hootsuite gives you easy access to analytics and a deeper insight into the progress and growth of your campaign and community.

Everypost

Everypost is another tool that has easy-to-access features and it’s gained a lot of traction over the last few years. It can cluster multiple social media accounts without hassle and simplifies a lot of the business flow by perfectly choosing what updates to post to social media and what to hold off on.

MavSocial

MavSocial is a combination of “Maven” and “social.” It offers users trusted expertise in managing social media content and is made specifically for businesses. The tool has a special feature that allows you to create content in multiple languages, thus spreading your message beyond the borders of your home country or native tongue.

Sprout Social

This tool is a management tool based on the idea that communication and engagement between customers and the business should be more transparent. The app lets it stand out among its peers because it works to make the buyer-seller communication easier to manage. It uses a smart search feature to find keywords that customers are using. It then uses these words to communicate with users and customers about what’s trending.

OKtopost

This one is a social management tool that’s designed for B2B marketing. It lets you plan, implement, and then measure the effectiveness of campaigns across many different social media channels. It integrates well with third-party platforms. And, what’s special about this tool is its content recommendation engine. It discovers new content you can create based on what was successful in the past.

Daniel Burton is a social media marketing manager – A title that’s impossible to say fast!! He loves seeing the changes in technology and marketing tactics and keeping abreast of industry changes. He blogs about social media marketing for small-medium businesses around the web.

Raise Your Marketing ROI: Effective Yet Easy to Use Tools for Social Media first appeared on Mompreneur Media