Babies, business and blogging, and video marketing oh my! The life of a mom-entrepreneur is hectic to say the very least.
Whether you’re designing onesies, running a daycare or documenting the whole journey on a blogging platform, video marketing needs to be at the top of your lengthy to-do list. It’s the best way to drive online traffic, engage your audience and get you one the front page of Google. Here are the different types of videos that can help you achieve your goals and how to make them happen on a baby-friendly budget.
Brand Story that Inspires Job Recruitment
No empire was built alone. You’ve got to enlist other passionate, talented people to join you on your journey. There are many reasons to become an entrepreneur, and those reasons aren’t necessarily money. Sure, you might want to have the money to stay home with your little ones, but what you truly want isn’t money so much as time with your babies to help and watch them grow into incredible humans. You might want to sell a million onesies with a funny quip on them, but really you want to share a little bit of fun with millions of moms who are probably just as stressed and spread as thin as you are. Gain the trust of your audience and you’ll have friends, family and even complete strangers lining up to join you in your business.
The first step to making a video that shares your vision and your passion is to write a compelling script. Aim to keep the video short—less that five minutes—and your script simple. Imagine talking to a 12-year-old; would their attention be captured by what you’re saying? If not, simplify simplify simplify. After a few revisions, you should have a script that gets right to the heart of your business without going overboard.Video marketing is the best way to drive online traffic and engage your audience.Click To Tweet
Look for Online Examples to Guide You
Check out this video from Amway for an excellent example of how to convey your passion for your business and your compassion for your customers and your employees. But your video doesn’t need to be this fancy. Instead of enlisting a friend to hold the camera or filming yourself ‘selfie-style’, buy a cheap phone-friendly tripod (they’re less than $20 on Amazon) or use some boxes and books to prop up your phone. You can use the iMovie app to edit the beginning and end, when you walk up to and away from the camera.
How-to videos are useful and therefore highly shareable. They are a great way to get your name out there and reach friends of friends of friends online. And we all know how valuable referral business can be! So really think about what your customers or readers are looking for and try your best to share some of your knowledge with them, whether it’s a cool trick for remedying teething, entrepreneurial advice or a quick and easy dinner recipe. Be sure to get some shots of you talking as well as some up close detail shots if you’re cooking or doing something else with your hands. Enlist a friend for this one to help you get multiple angles.