Using social media to keep in touch with your users can increase your website conversions like never before…
Social media is a powerful tool that you can use to create a community and drive traffic to your site if you know what you are doing. Changing algorithms and new opportunities for businesses online have completely changed the game when it comes to using social media. Now, organic engagement is more important than ever. This means you need to use your social media better and be in touch with your users like you have never been before. Once you have done this, you can increase your website conversions exponentially:
Increase Your Organic Community
When it comes to succeeding online, organic reach and engagement is your friend. If you have to pay for fake followers or engagement, then it won’t matter how many likes you have on a post – no one will actually be visiting your site. That is why you need to work on building real relationships with your community. You can do this by:
- Liking and commenting on posts in your niche
- Starting conversations with users who comment on your posts
- Share community-generated content of your product or niche
- Share behind-the-scenes information on your stories
- Be genuine and informative in captions
You won’t often be able to get the right tone or amount engagement right from the start, but keep at it and you can build up an organic community that actually reads your captions and checks out your website and will go the link in your bio or click on posted links without being paid to.
Sell Directly Through Social Media
Social media has come a long way from being an entirely social platform. Now you can sell on many of the top social media platforms like Facebook, Instagram, and Pinterest. To do this you will need to have a business account, and in some cases you will have to have a certain number of followers before you can qualify to use these VIP features. Build up your community, and you can do more with your social media account. These features will make it easier for your users to visit your pages and buy products directly.
Gain International Trust and Reviews
Another benefit to being on social media is that you can have users create their own posts with your products. They can review you, they can recommend you, and they can comment on your posts saying how they feel about your product. When these reviews are positive, you gain credibility from new users that are looking for a new niche shop to buy from. Seeing real people use and recommend your products is very important.
Remember Your Website
Regardless of how great your social media marketing is, your website conversions won’t be as optimal if your website itself is lacking. You need your store created as an online store in order to work easily and look great. To help you get the custom look that will help improve your sales and sign-ups, you will need the help of a web development team like those at Blackbelt Commerce. The more specialist the web designer is in e-commerce, the better. This will help secure purchases and make the entire process a breeze for your customers.
When your website’s design is strong and your social media marketing is great, your conversion rates will be the best they’ve ever been. Create a real community of repeat buyers, and you can grow your reach, influence, and sales for your store and make it into a true success.