Inexpensive Yet Effective Marketing for Your Mompreneur Business Series: Social Media
Social media marketing your small business does not need to be expensive neither does it need to be dull. I am always trying to come up with low-cost yet effective ways to market my online mompreneur business that actually can be fun at times too!
Social media is hot right now!
Why is it hot? It is accessible, fun and free.
Moms, dads, teens, grandparents, and even a few dogs and cats have their own profiles on social media. It seems everyone who has Internet access cannot resist at least checking out what is going on with friends or their favorite brand on social media.
And companies large and small know this trend very well and have begun to take advantage of the fun and free idea of social media engagement.
As a mompreneur you should take advantage of this trend also.
The Hot Secret to being a Social Media Rockstar
Getting on Social Media is free. FREE! That is free marketing for your business. How awesome is this opportunity?
But it does still come with a “price”. You.
You will need to work your butt off.
I am not bluffing. But at least the work is fun, I mean, we get to share our passion and talk to people!
Here is how to build your social media following naturally and effectively:
1. Get to know your customer. What do they like to do? What are their hobbies and passions? What do they hate? When do they get on social media? What do they like to read while online or off?
Basically get into their lives and then post and talk about what would interest them. It does not always need to be about your product but about creating a relationship with them enough for them to trust you to buy your product when you do mention it. Get them to like you or your company and you will make sales.
2. Post everyday. If not multiple times a day. You will stay on their radar. And will more likely get engagement, which, by the way, Facebook LOVES! The more “likes” and “comments” you get the more your updates get seen.
3. Talk, talk, talk. A lot of us are really good talkers, come on ladies. That is what makes social media so awesome in helping to market your business! Answer comments, like comments, share other pages and people’s updates and get out their on other pages and profiles to comment also. Mingle online.
More social media marketing tips: Top 5 Tips Using Facebook to Grow Your Business
These social media tips work for any social media platform. You may find you get a better response on Instagram because your products images are beautifully composed. Or your customer may like Twitter because it is fast and to the point. You may need to experiment a bit to see what works and what doesn’t.
How can you tell if your social media marketing is working? Facebook will give you your analytics if you have a page for your company. If you have a blog or site that you sell from you can always use Google Analytics to see how people are getting to your page. Or you can ask. I have been asked many times how I heard about a company.
Social media is fun so get out there and start talking online.